Bawls Guarana Dramatically Expands Distribution Network in First Six Months of 2007

Miami, FL – May 21, 2007 – Hobarama LLC, parent company of high-caffeine soda BAWLS Guarana, today announced the addition of nearly 20 new distributors to the company’s growing sales network. After six months of aggressive targeting of specific markets, the new distributor partnerships were created to support the brand’s expanding product portfolio and broadening fan base in the Northeastern and Midwestern US.

The following distributors have added BAWLS Guarana to their beverage portfolios:

– Great State

New Hampshire
– Great State

New York
– Buffalo Beverage
– Rochester Beer
– Finger Lakes Distributing
– Spirit and Sanzone
– Ryan Sales
– Doldo Distributing

– All-Star Distributing
– Metro Beverage

– Central Beverage
– Mullarkey Distributing
– Gaudio Distributing
– R.C./Evansville

South Dakota
– Carlson Distributing

– Home Juice Company

– Lee Distributing
– Beer Capitol
– Better Brands

The addition of these new distributors comes at an exciting time for BAWLS Guarana. Aggressive sales promotions in the Northeast and Midwest – including multiple crew drives, branded fleet vehicles, a redesigned sales kick-off program, local advertising to support new product launches and the addition of new sales staff – have brought on the new distributor partnerships and the highest sales numbers in the company’s ten year history.

In the last year, BAWLS Guarana launched an award-winning 16-oz can offering of their drinks and their first flavor extension in nearly four years – BAWLS Guarana Cherry. BAWLS Guarana also enjoys a category exclusive sponsorship of the nation’s two BMX racing leagues, the National Professional Paintball League, and of over 1000 video gaming events per year.

BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local super markets, convenience stores (7-Eleven), Target Stores, CompUSA stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow over a variety of different sectors including financial institutions, the fashion industry, technology businesses, military bases, extreme sports and college campuses. For more information, please visit