SAN DIEGO, CA – May 31, 2007 – Who’s Your Daddy, Inc. (OTC BB:WYDY.OB – News), a brand management company focused on the marketing, sales, production, and distribution of Who’s Your Daddy® “King of Energy(TM)” drinks, announced that initial distribution of the Company’s energy drinks will begin in June to Smith’s Food & Drug Stores’ 130 locations throughout Utah, Montana, Nevada, New Mexico, Wyoming, Idaho and Arizona.
Smith’s Food & Drug Stores, a subsidiary of The Kroger Co., is a line of “Combo” stores that is a key part of Kroger’s strategy. These stores offer customers the advantage of “one-stop shopping” in convenient locations that are large enough to feature a complete supermarket and pharmacy — most include service bakeries, delis, seafood, meat, and floral shops; expanded general merchandise; “whole health” sections and organic produce; photo and pet centers.
“This is another key win for the Who’s Your Daddy team,” said Edon Moyal, CEO of Who’s Your Daddy. Their large-store combo format draws in a significant number of customers and we believe the ability of Smith’s customer base to buy our ‘King of EnergyT’ drinks will provide a significant boost to our sales in the coming months and beyond.”
About The Kroger Co.
Headquartered in Cincinnati, Ohio, Kroger is one of the nation’s largest retail grocery chains. At the end of fiscal 2006, the Company operated (either directly or through its subsidiaries) 2,468 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s and Smith’s Marketplace, Fry’s and Fry’s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 779 convenience stores, 412 fine jewelry stores, 631 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.
About Who’s Your Daddy, Inc.
Who’s Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the “Who’s Your Daddy®” “King of EnergyT” line of beverages for the rapidly growing $4.9 billion U.S. energy drink market. Both our unique cranberry-pineapple and green tea flavors are available in regular and diet versions. Who’s Your Daddy, Inc. plans to use the edge, energy and humor behind the “Who’s Your Daddy®” brand to expand its presence in the beverage market and beyond. We currently hold trademarks for a variety of products worldwide. Who’s Your Daddy, Inc. stock is traded publicly under the “WYDY” ticker symbol. For more information, go to (www.whosyourdaddyinc.com; www.kingofenergy.com)