The World Tea Expo Opens Next Week in Atlanta

Posted June 4, 2007 2:10 pm

Las Vegas, June 1, 2007 – In just one week, the World Tea Expo–the world’s largest trade show dedicated to tea and tea-related products–will open its doors. It’s not too late to register and join over 300 exhibitors and 5,000+ buyers as they gather in Atlanta at the Georgia World Congress Center, June 9-11, for three days packed with new trends, educational workshops, and invaluable networking opportunities. The World Tea Expo is a must-attend event for everyone serious about profiting from the booming tea industry.

Over 31,000 Net Square Feet of Exhibit Space
A complete range of tea and tea-related products from all over the world can be found at the event, including tea wholesalers and packers; bulk, bagged, and ready-to-drink tea; tea bagging equipment and packaging suppliers; as well as gourmet foods, giftware, tea jewelry, chocolate, and other confectionary items.

New Products Showcase
For the first time ever, the World Tea Expo will feature a New Products Showcase, where innovation and convenience will sit alongside tradition and quality. Be among the first to glimpse over 200 new tea products hitting the market this year, including chocolates, brownies, energy bars, and bath and body products all made with tea; invigorating new Ready to Drink iced teas, cutting edge iced tea pitchers, teas from all over the world, and lots more.

Over 50 Workshops and Seminars
The nation’s premier tea experts will head up the most expansive program the World Tea Expo has ever offered, with several defined tracks so attendees can get the most out of the conference and find exactly what suits their interests. Tracks include: Mover and Shaker, Small Business Merchandising, Tea & Health, Business Management, Food Service Solutions, Sales & Marketing, Tea Knowledge, Focused Tastings, and Tea & Food Pairings.

Cooking with Tea Demonstrations
Georgia’s best chefs will be cooking with tea at the World Tea Expo. On the demonstration schedule are Hugh Acheson of Five & Ten restaurant (Food & Wine Best New Chef 2002), Virginia Willis, author of Bon Appétit, Y’all: Three Generations of Southern Cooking, and Joël Antunes of Restaurant Joël (James Beard Award winner: Best Chef, Southeast, 2004). Among the tea-infused temptations they’ll be cooking up are: Wild Salmon poached in tea bouillon with Tea-Pickled Cucumbers; Japanese Tea Marinated Chicken with Matcha Rice Pilaf, Tea Crème Caramel with Sweet Tea Soaked Plums, and Green Tea Sorbet with Green Peppercorn Caramel Sauce.

Keynote Address
Phil Lempert, Today Show food correspondent and Supermarket Guru® is one of the nation’s leading trend watchers and consumer experts. In his address, 2007 Tea Trends: The World, Your Customers & Your Business, he will deliver empowering concepts and ideas based on a consumer panel survey, exploring in-depth just how, why and when people consume tea.

To register, to sign up to receive the World Tea News, or to find more information on the World Tea Expo–including the floor plan, an interactive directory of exhibitors, and a full listing of events and seminars–visit the website, www.worldteaexpo.com.

For photos, interviews with tea experts,
and any other media inquiries, please contact:
Jennifer Anderson or Stephanie Teuwen,
Teuwen One Image: 212-244-0622
jennifer@teuwen.com, stephanie@teuwen.com