LAS VEGAS, June 2007 – Steele Cage Promotions, LLC (www.steelecage.com), a mixed martial arts (MMA) fight promotion company, has signed VegasFuel Energy Drink as title sponsor of the International Fighting Organization through July 2010. Steele Cage, headed by Hall of Fame Boxing Referee Richard Steele, will hold its premier fight card in Las Vegas at the Orleans Arena on Saturday, July 7, 2007, and will be broadcast in hi-definition (HDTV) on Mark Cuban’s HDNet (www.hd.net).
“We are extremely excited to have VegasFuel power our Steele Cage events,” stated Steele. “We believe it’s a natural fit as they look to become a leader in the energy drink market and we look to do the same in MMA. It’s a match made in the cage,” Steele quipped. Steele also added, “We hope our fans drink VegasFuel to sustain the energy they will need to enjoy our action packed fights.”
Randall Roddy, VegasFuel’s COO agreed. “Being the official sponsor of the IFO is about reinforcing our commitment to the brand,” says Roddy. “Our support of IFO and Steele Cage Promotions demonstrates VegasFuel’s staying
According to Forbes, 60 Minutes and CBS News, Mixed Martial Arts is one of the fastest growing sports in the United States. Recently, CBS News reported that, “Mixed Martial Arts was watched by more young men than the Major League Baseball playoff game, which aired that same night.”
The July 7 fight will feature three title bouts: Wes “The Project” Sims (18-9-1) against Chirs Guillen (34-7) for the IFO Heavyweight belt; Marvin “The Beastman” Eastman (13-7-1) against Rob “The Rosedale Reaper” Kimmons (17-2) for the IFO Middleweight championship; and Brandon Shelton (15-1) against Eric Payne (20-6) for the IFO Featherweight championship.
The Orleans Arena, constructed in 2003 for $85 million, is home to the Las Vegas Wranglers professional hockey team and the Las Vegas Gladiators arena football team.
Tickets for the July 7 event, called Fireworks in the Cage, can be purchased online at www.orleansarena.com or by calling the Orleans Arena at 702-284-7777 or 888-234-2334.