@@img1MINNEAPOLIS, (July 13, 2007) – It’s not easy being “The Good Soda.” Now nutrient-enhanced airforce® Nutrisoda® is clearing the air in three new radio spots that can be heard at www.nutrisoda.com/experts.asp. The soda that is actually good for you, speaks for itself:
. Convincing Satan that it is too good for soda hell
. Winning over St. Peter at the Pearly Gates
. Braving interrogation by a “bad cop” at the precinct
“It’s tough,” says Joe Heron, founder and president of Ardea Beverage Company. “A suspicious St. Peter is harsh on it, a thirsty Satan thinks it is a godsend and the police end up putting it in the cooler. Soda is spilled, but you’ll learn that in the end, good always prevails.”
Radio: A Great Medium for the Good Soda
As Nutrisoda continues its rapid expansion to new markets, radio provides a natural venue to spread the word, explains Heron.
“Actually, you are what you drink and consumers are really responding to our positioning as ‘The Good Soda’-a soda that moves beyond empty calories and works for a living,” said Heron. “This is very compelling to a society more concerned than ever before about health & wellness. The radio spots complement our television advertising by getting listeners to rethink everything they thought they knew about soda. In a humorous, but illuminating fashion we spend time with the consumer educating them as to our healthy points of difference.”
All eight Nutrisoda varieties offer meaningful levels of leading-edge nutrients, natural fruit flavors, natural colors and water filtered four times for extra purity with a light, crisp effervescence.
Just as important as what’s in each can, is what’s not. Whether you choose IMMUNE, RENEW, RADIANT, CALM, FOCUS, FLEX, ENERGIZE or SLENDER, Nutrisodas have zero sugar, zero aspartame, zero sodium and zero to few calories.
“Nutrisodas are intelligent refreshment,” says Heron. “And they are created not just to taste good, but to be good.”
About airforce® Nutrisoda®
Introduced in 2004, airforce Nutrisoda, targets on-the-go, nutritionally-aware people who enjoy new experiences and discovering new products.
airforce Nutrisodas are available nationwide at select retail stores, fine grocers, national airports, hotels, cruise lines, restaurants, clubs, spa locations and online. With a strong commitment to social and environmental causes, airforce Nutrisoda is good for you, tastes good, looks good and does good. Call us the Good Soda.
About Ardea Beverage Company
The Ardea Beverage Company is dedicated to the development and marketing of nutrient-enhanced sodas that deliver a health and wellness benefit in a safe, delicious and convenient format. The company is based in Minneapolis, Minnesota.
To listen to the Nutrisoda radio spots and learn more about “The Good Soda,” please visit www.nutrisoda.com.