>Santa Barbara, CA, July 24, 2007 – New Sun Nutrition, a developer and distributor of healthy beverages Inc. verages and nutritional supplements, today announced a corporate name change to The FRS Company to better align the company with the brand’s FRS®(Free Radical Scavenger) product line of ready-to-drink cans, concentrate, powder and chews
…a developer and distributor of healthy
The corporate name change better positions the FRS Company as a consumer-focused brand and follows a recent series of significant announcements for the rapidly growing healthy energy company including: $25 million in Series A funding, a national distribution deal with GNC and Lance Armstrong’s appointment to the company’s Board of Directors.
The FRS Company’s product line is unique in the beverage and nutritional supplement category. Whereas other products in the space rely on highly elevated amounts of sugar and caffeine to give consumers an energy boost, FRS utilizes an active blend of antioxidants and vitamins. As a result, FRS offers a healthy alternative and with its scientifically developed formula of antioxidant and vitamin-based energy, can bring long-term health benefits for consumers without the crash common in other energy products on the market.
“We are extremely pleased with the enthusiastic consumer response to our FRS healthy energy product line,” said Maigread Eichten, president and chief executive officer of The FRS Company. “Our decision to change the corporate name comes at a time of exciting and fast-paced growth for the company and will help reinforce the FRS brand in the consumer marketplace.”
Getting adequate amounts of beneficial antioxidants is important to help maintain good health. A recent DARPA-funded clinical study conducted by Appalachian State University demonstrated that quercetin, one of the key active antioxidant ingredients in FRS, can help reduce susceptibility to viral illness and help maintain mental performance in physically stressed individuals.
FRS is an official sponsor of the Discovery Channel Pro Cycling Team and a corporate supporter of the Lance Armstrong Foundation.
About The FRS Company
The FRS Company (formerly New Sun Nutrition), founded in 2004, is a developer and distributor of nutritional supplements, healthy energy snacks and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness.
The company’s product portfolio includes FRS® healthy energy drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS, which stands for the scientific term Free Radical Scavenger, contains a patented combination of flavonoid antioxidants, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea.
FRS ready-to-drink cans are currently available through Amazon.com, GNC stores nationwide, and at select grocery, convenience, health food and bike stores. Consumers should visit www.frs.com or call (877)-FRS-4YOU for a free trial offer of FRS products and to locate stores. Also, all FRS products are available on the company’s web site for convenient home delivery.