FRS® Healthy Energy Beverage Now Available in More Than 2,500 GNC Stores Nationwide

Santa Barbara, CA, July 31, 2007The FRS Company, a developer and distributor of healthy energy beverages and antioxidant-based nutrition and wellness products, today announced that FRS®, the company’s patented Free Radical Scavenging (FRS) healthy energy ready-to-drink and chew products are now available for consumer purchase in GNC stores across the country. 
 
Initial distribution has put FRS products in more than 2,500 GNC-owned and- operated locations to meet consumer demand for healthy alternatives to energy drinks. Consumers across the nation can visit a local GNC store to experience the healthy energy affects of the FRS product line and give their bodies a daily dose of vitamins and antioxidants in order to experience increased energy in a healthy way.  GNC offers FRS in ready-to-drink Natural Orange, Natural Lemon Lime, Low Calorie Wild Berry and Low Calorie Orange flavors as well as Orange chews, and has committed to carrying other FRS products in the near future. 
 
“Making FRS products available at GNC locations nationwide is an exciting step for the brand,” said Maigread Eichten, president and chief executive officer, The FRS Company.  “Consumers nationwide now have a major national chain where they can purchase FRS and we are thrilled to partner with GNC, a leader in the nutritional products retail industry.”
 
Getting adequate amounts of beneficial antioxidants is important to help maintain good health and what sets FRS apart from traditional energy drinks is its unique approach to energy generation using a special blend of vitamins and flavonoid antioxidants.  Scientifically developed and patented, FRS provides a sustained, healthy energy boost and long-term antioxidant health protection.  FRS is available in ready-to-drink beverage, portable drink mix powder, concentrate and chew forms ideal for today’s on-the-go consumer.
 

FRS is the winner of the 2007 World Beverage Congress’ Best Health Initiative award, is endorsed by Lance Armstrong and supports the Lance Armstrong Foundation as a corporate partner.  FRS is also an official sponsor of the Discovery Channel Pro Cycling Team.

About The FRS Company

The FRS Company (formerly New Sun Nutrition, Inc.), founded in 2004, is a developer and distributor of nutritional supplements, healthy energy snacks and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness. 
 
The company’s product portfolio includes FRS® healthy energy drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS, which stands for the scientific term Free Radical Scavenger, contains a patented combination of flavonoid antioxidants, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea.
 
FRS ready-to-drink cans are currently available through Amazon.com, GNC stores nationwide, and at select grocery, convenience, health food and bike stores. Consumers should visit www.frs.com or call (877)-FRS-4YOU for a free trial offer of FRS products and to locate stores.  Also, all FRS products are available on the company’s web site for convenient home delivery. 
 
 
About GNC

GNC, headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products; including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. GNC has more than 4,800 retail locations throughout the United States (including more than 1,000 franchise and 1,200 Rite Aid store-within-a-store locations) and franchise operations in 48 international markets. The company – which is dedicated to helping consumers Live Well – also offers products and product information online at www.gnc.com.