WheyUP Adds New Tropical Citrus Flavor to Its Lineup

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Revolutionary beverage combines 20 grams of whey protein with an energy formula

@@img1Chandler, Ariz. – August 1, 2007 – WheyUP LLC has introduced a new flavor of its popular WheyUP drink to the U.S. sports drink market. WheyUP, the original protein drink with energy, will be available in tropical citrus flavor, which complements the company’s popular berry flavor currently on the market. WheyUP combines 20 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP Tropical Citrus will be sold in ready-to-drink 16-ounce plastic bottles and will be available in September.

"Our customers have been asking for a new flavor since we introduced berry-flavored WheyUP in May," said inventor and company founder Erik Rothchild. "This new tropical citrus flavor is light and refreshing. It makes a great drink throughout the day, especially breakfast. We always say ‘Wake up with a WheyUP.’ It’s like getting protein and a cup of coffee in one drink."

WheyUP represents a breakthrough in the sports drink market. Rothchild, an Arizona-based entrepreneur, developed the product through his own personal nutritional supplementation.

"Prior to exercising at the gym, I blended a sugar-free energy drink with strawberries and whey protein powder, so that I would get the recommended amount of protein and energy in one drink," said Rothchild. "After conducting research with other individuals at local health clubs, I concluded that many others were doing the same. All of these individuals stated they were surprised that there was no product available that combined protein and energy, and it would be ideal if one existed."

The fitness industry recommends consuming a minimum of 20g of whey protein prior to working out. Many individuals are also seeking a boost of energy – whether it’s coffee, an energy drink or caffeine pills – to intensify their workout. With WheyUP, getting energized and adding healthy protein to a diet has never been easier.

Whey protein is a natural, high-quality protein from cow’s milk. It is a rich source of the essential amino acids needed by the human body on a daily basis. Amino acids are one of the most important elements for the maintenance of good health and vitality. They are the major source of building material for muscles, blood, skin, hair, nails and internal organs, including the heart and the brain.

WheyUP is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, athletic activities, and as part of a healthy, active lifestyle.

"With 20 grams of protein, zero fat and only 1 gram of carbs, WheyUP is the perfect drink for people on carb-conscience diets," Rothchild said. "It’s a great way to add protein to your diet and energy to your day."

For more information, visit www.wheyup.com.