Pimp Juice – the Purple Label Launches in conjunction with the 3rd annual P.I.M.P “Upgrade Your Life” Scholarship Contest

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@@img1 (St. Louis, MO) Wednesday, August 8th, 2007- Fillmore Street Brewery and Nelly are proud to announce the first flavor addition to the Pimp Juice family: Pimp Juice- The Purple Label. The Purple Label Pimp Juice is lightly carbonated and possesses a fresh Prickly Pear/ Pomegranate flavor. FSB is proud to introduce a truly premium anti-oxidant/ energy drink with a proprietary blend of Acai, Ascorbic Acid, Grape Extract, Green Tea Extract, Pear Extract, Pomegranate Juice, and Yerba Mate. In addition to its beneficial anti-oxidant components, Pimp Juice maintains its energy boost with 81mg of Caffeine per serving, a nice dose of Taurine, and the added kick of Guarana.   The new offering is currently spreading across the United States and should be available at your local store by the end of August.
 
Pimp Juice- The Purple Label’s slogan states its mission: "Upgrade your Wack Energy Drink of choice to the Purple Label; the new Pimp Juice flavor." Following in the footsteps of the original Pimp Juice, the Purple Label Pimp Juice continues to pimp the energy drink game by once again proving energy drinks don’t have to taste awful or lack nutritional benefits. As anyone with any fashion sense knows, only the best clothing and styles are worthy of the purple label. Pimp Juice- the Purple Label takes energy drinks to the next level of taste, functionality, and style just as Ralph Lauren did with his Purple Label suit offerings and Beyonce offers for her man on her smash hit "Upgrade U."
 
To honor our new offering, Nelly and Fillmore Street are proud to announce the 3rd annual Pimp Juice P.I.M.P “Upgrade Your Life” Scholarship Competition. The Scholarship competition this year will focus on a photo and essay competition concerning how the student plans to “Upgrade His/ Her Life" through education, hard work, creativity, heart, and philanthropy. As our founder Nelly says, " Luck can only get you so far in this life. I was able to upgrade my life with hard work and sacrifice. I hope these scholarships will enable the less fortunate to reach their goals."   FSB is requiring an essay (maximum of 1000 words) and a photo with a Pimp juice can that personifies their future plans. The scholarship program will provide 4 scholarships (2 for domestic students and 2 for international students up to $5,000 per scholarship) and free product and gear for those students that finish in the Top 10. For more information and the applications, please visit our website at www.letitloose.com
 
In other developments, Fillmore Street Brewery is proud to announce that Pimp juice can now be purchased at F.Y.E. (“For Your Entertainment”) music stores in many local malls across the United States. Pimp Juice will be located next to the register in participating stores. Fillmore Street Brewery continues to partner with non-traditional beverage outlets to further provide additional opportunities for our fans to purchase our products. 
 
Fillmore Street Brewery has continuously amassed highly respected domestic and international distributors as well as taking advantage of other non-traditional beverage retail outlets. As always, Pimp Juice products are readily available online at the Pimp Juice web store (www.letitloose.com), local convenience stores, and in most local malls at FYE and Spencer’s Gifts.