Metromint New Packaging Series Wins Prestigeous Communication Arts Design Award

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SAN FRANCISCO, CA – Metromint, the all natural mintwater company that pioneered and created the mintwater category has been recognized in the 2007 Communication Arts Design Annual for the design of the new Metromint packaging series. Juried by nine top design professionals and attracting entries from 20 countries, Metromint was selected from over 9,000 entries. The Metromint four bottle line up will be published along with other winners in Communication Arts November Design Annual (www.communicationarts.com).

@@img1 Communications Arts is a professional journal for those involved in creative visual communications. The winners were announced for the 48th annual graphic design competition on July 20th. According to Metromint’s founder Rio Miura, “The introduction of a distinctly new product offering (mintwater) to the competitive bottled water market necessitated a design that stood out on the shelves. A tall and slender custom PET bottle, an oversized metallic pressure sensitive label, and a field of vibrantly colored dots conveyed its unique flavor profile while the typographic treatment conveyed the simplicity and purity of its contents. Because of its surprisingly bold taste, a system to measure the relative degree of “mintiness” was developed to build consumer expectation.”

Metromint Creative, the in-house agency led by founder Rio Miura, created the unique packaging. “We have a very talented group of people at Metromint and we challenge ourselves every day to create fun new products and packaging that will stand out and be totally unique to consumers,” said Miura. The company is run by husband and wife team Scott Lowe and Rio Miura. Lowe manages company operations, new product development and other facets of the business while Miura invents the products, designs the packaging, and oversees advertising and marketing.

Metromint has single-handedly created a new beverage category called mintwater, which combines the properties of functional and flavored water. Metromint is available in four varieties. Peppermint (-9) Intensely exhilarating, immediately cooling. Peppermint comes on strong with a bold taste. Spearmint (-6) Sophisticated and subtle. Spearmint cajoles, refreshes, and gently enlivens the spirit. Lemonmint (-4) Lemonmint is surprisingly tangy and brisk. It has a bright and invigorating taste that awakens your senses. Orangemint (-3) Orangemint is pleasantly aromatic, citrusy and mild. Drinking it evokes an orange grove in full bloom.

The Benefits of Metromint Metromint stimulates the senses, soothes the stomach, and restores the mind. Exactly the kind of benefits you just can’t get from plain old bottled water. And exactly why style- and health-conscious consumers are drinking Metromint. Mint stimulates the brain, while sending cooling sensations throughout the body. The natural menthol in Metromint freshens the breath and can clear congestion related to colds and allergies. Enjoyed before a meal, mint increases the flow of digestive juices. After dinner, it soothes the lining of the digestive tract. Pregnant women with upset stomachs and morning sickness report Metromint’s calming, all natural benefits.

About Metromint: Metromint is the brainchild of Rio Miura and Scott Lowe. Born in Japan, with a background in product and fashion design, Miura conceived the recipe for Metromint and designed the packaging. Lowe, a Stanford graduate with a degree in International Relations, is responsible for product development and oversees operations. Together they run Soma Beverage Company, LLC., a small group dedicated to making great-tasting beverages that combine the purest ingredients with innovative packaging and extraordinary taste. Metromint has single-handedly created a new beverage category called mintwater, which combines the properties of functional and flavored water. Metromint is also quickly gaining popularity in the enhanced and premium bottled water categories. Metromint continues to win accolades from national media including U.S. News & World Report, Real Simple, Self, The Today Show, CNBC and the Food Network. Metromint Peppermint was introduced at the New York Fancy Food Show in July 2004 and won a “Best of 2004” new product award from Bevnet.com. Metromint Spearmint was introduced in March 2006 at the Natural Products Expo West, won a Best New Beverage Award and received a 4-Star rating from BevNet. Watch for Metromint on the Food Network’s Unwrapped, airing in August 2007.

Metromint Peppermint, Spearmint, Orangemint and Lemonmint are available in 500 ml PET bottles for $1.39-$1.69 (Retail). Metromint has a loyal following among discriminating consumers and is available in stores nationwide including Whole Foods Market, Wild Oats, Safeway Naturals and numerous other natural and specialty food outlets. For more information, visit www.metromint.com.