-Thirty Year Business Veteran Brings Extensive Knowledge of E-Commerce and Business Management to His Role as Chairman of the Board of The FRS Company-
Santa Barbara, CA, August 8, 2007 – The FRS Company, a developer and distributor of healthy beverages and nutritional supplements, today announced that business leader James “Jim” Quandt has joined the company’s Board of Directors and has been elected by fellow outside Board members to serve as Chairman of the Board.
The appointment of Mr. Quandt, as an outside director for the rapidly growing healthy energy products company, will bring a wide variety of business management and board governance expertise to the company. Mr. Quandt will provide strategic growth, financial development and operational guidance to The FRS Company as it continues aggressive expansion of both its retail and Internet presence with consumers. Initially, Mr. Quandt will lead the Board of Directors in activities that will strengthen The FRS Company’s senior management and infrastructure to sustain the continued rapid growth of the company in the years ahead.
Mr. Quandt is a nationally recognized business leader with more than three decades of senior management experience leading major corporations such as, Bank of America, serving as Chairman of Bridge Financial Information and president of Standard and Poors Corporation and has served on a number of public and private Boards including Blue Label Interactive, Digital Orchid Incorporated and Intermix Media/MySpace.
Joining current FRS Company Board members including Lance Armstrong, Fred Harman, Richard Rosenblatt and Peter Sealey, Mr. Quandt’s background in executive search will also help the company identify top talent to join the organization to aid in the continued expansion of the healthy energy company.
“We are very pleased to welcome Jim Quandt to The FRS Company team,” said Maigread Eichten, president and chief executive officer of The FRS Company. “Jim’s unrivaled knowledge of business, e-commerce and strategic management will help FRS continue to strengthen its presence in the consumer market space and build the company market leadership of the healthy energy category.”
“I am excited to bring my years of experience as a leader in the financial, e-commerce, and business management areas to The FRS Company,” said Jim Quandt. “As Chairman of the Board of Directors, I look forward to playing a strong role in advising senior management for the continued corporate, retail and Internet expansion of the FRS brand.”
FRS’ patented formula synergistically combines antioxidants (quercetin and green tea catechins) with essential vitamins and metabolic enhancers to provide a sustained, healthy energy boost and long-term antioxidant health protection. FRS is available in ready to drink beverage, drink mix powder, drink mix concentrate and chew forms.
A recent DARPA-funded clinical study conducted by Appalachian State University demonstrated that quercetin, one of the key active ingredients in FRS, can help reduce susceptibility to viral illness and help maintain mental performance in physically stressed individuals.
FRS is the winner of the 2007 World Beverage Congress’ Best Health Initiative award, is an official sponsor of the Discovery Channel Pro Cycling Team and a corporate supporter of the Lance Armstrong Foundation. 
About The FRS Company
The FRS Company (formerly New Sun Nutrition, Inc.), founded in 2004, is a developer and distributor of nutritional supplements, healthy energy snacks and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness. 
The company’s product portfolio includes FRS® healthy energy drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS, which stands for the scientific term Free Radical Scavenger, contains a patented combination of flavonoid antioxidants, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea.
FRS ready-to-drink cans are currently available through, GNC stores nationwide, and at select grocery, convenience, health food and bike stores. Consumers should visit or call (877)-FRS-4YOU for a free trial offer of FRS products and to locate stores. Also, all FRS products are available on the company’s web site for convenient home delivery.