@@img1 August 22, 2007 – Miami, FL – BAWLS Guaranexx, the way Fashion Gets Caffeinated, is kicking off the fall fashion season this month with a sampling tour at the industry’s hottest fashion events. BAWLS Guaranexx is the Official Energy Drink of this season’s Gen Art Fresh Faces in Fashion series, as well as of the highly-anticipated, eco-friendly Portland Fashion Week.


Dedicating 2007 to the support of the Future of Fashion, BAWLS Guaranexx is making its first stop at the Gen Art Fresh Faces in Fashion Show in San Francisco on August 22nd at the Regency Center. Entering its second year of supporting GenArt Fashion, light, refreshing BAWLS Guaranexx will be sampled to thousands of industry guests and VIPs. Attendees will also take home an exclusive BAWLS Guaranexx couture bag created by San Francisco designer – and Gen Art alum – Bacca da Silva. BAWLS Guaranexx will also keep fashion fans caffeinated at the GenArt Fresh Faces shows in New York on September 11th, in Chicago on October 9th and in Los Angeles on October 12th.


As the Official Energy Drink of Portland Fashion Week, BAWLS Guaranexx has partnered with an exclusive, first of its kind show, a week-long celebration of eco-friendly and sustainable fashion. Lighting up the Northwest on October 19-24, BAWLS Guaranexx will be sampled to Portland’s style scene as they browse sustainable creations from renowned designers including Anna Cohen, Samunderneath and Souchi.


BAWLS Guaranexx will also crown the winner of their Ultimate Fashion Experience contest this season, giving a Grand Prize Winner a VIP trip to LA where they will sit front row at the celebrity-packed GenArt Fresh Faces – Los Angeles show, enjoy a $1000 Metropark shopping spree and a score a 10-pair BAWLS Guaranexx gift bag from Havaianas! Fashion fans can still enter to win the BAWLS Guaranexx Ultimate Fashion Experience by visiting


BAWLS Guaranexx and the Future of Fashion

BAWLS Guaranexx – the way Fashion gets Caffeinated – supports tomorrow’s design icons through their partnerships with the Gen Art Fresh Faces in Fashion series, with the students of Parsons The New School For Design and by commissioning today’s hottest, emerging designers to design the most chic and original couture bottle bag to carry their Guaranexx around town. BAWLS Guaranexx is also a supporter of eco-friendly fashion as the Official Energy Drink of Portland Fashion Week – a weeklong celebration of green and sustainable fashion. To learn more about BAWLS Guaranexx and the Future of Fashion, please visit



BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC.  Widely distributed to local super markets, convenience stores (7-Eleven), Target Superstores, CompUSA stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow over a variety of different sectors including financial institutions, the fashion industry, technology businesses, military bases, extreme sports and college campuses. For more information, please visit