Reed’s, Inc. Announces Exclusive Distribution Agreement with New Age Beverage; Partnership Will Expand Reed’s Presence into Colorado

LOS ANGELES, CA – August 27, 2007 – Reed’s, Inc. announced that it has entered into an exclusive distribution agreement with New Age Beverage, a leading distributor of specialty new age beverage products, for distribution of Reed’s brands throughout Colorado.

Christopher Reed, Founder and CEO of Reed’s, Inc, stated, "We look forward to working with New Age Beverage to extend the reach of the Reed’s brand into the Colorado marketplace. Since its founding in 1994, New Age Beverage has developed a reputation for distributing premium new age beverage brands including Fuze, Bawls, Izze, Propel and Hansens throughout the Colorado marketplace. New Age Beverage’s established infrastructure and strong new age beverage relationships makes them an ideal platform from which to distribute our products."

Chuck Ence, Chief Financial Officer of New Age Holdings, commented, "We are excited to partner with Reed’s Ginger Brew products. Reed’s high quality, all-natural beverages are a strong addition to our beverage portfolio and we look forward to a long relationship."

Established in 1994, New Age Beverage specializes in distributing specialty new age beverage products to markets throughout Colorado through its established full service distribution network. The company has 32 sales executives, more than 100 employees and warehouses in Denver and Colorado Springs. Over the last 12 years New Age Beverage has worked with numerous clients including Albertsons, City Markets, King Soopers, Whole Foods, 7-11, Circle K and Diamond Shamrock. New Age Beverage also has sub distributors that service the Rocky Mountains and Wyoming. The Company services grocery stores, restaurants, liquor stores, delis and food chains.

About Reed’s, Inc.

Reed’s, Inc. develops, manufactures, markets and sells innovative, all natural, non-alcoholic beverages, candies and ice creams. Its non-alcoholic Ginger Brews are unique in the beverage industry being brewed from fresh ginger, spices and fruits. Award-winning gourmet product lines include: Reed’s Ginger Brews, Reed’s Ginger Juice Brews, Reed’s Ginger Candies and Reed’s Ginger Ice Creams. Additionally, the Company has acquired Virgil’s Root Beer and China Cola product lines. Reed’s products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed’s, please visit the company’s website at: or call (800) 99-REEDS.