@@img1 APOPKA, FL (Aug. 2007) – Simply Orange Juice Company announced today the addition of two new products to its very successful Simply line: Simply Apple™, a pure-pressed, 100 percent not-from-concentrate premium apple juice; and Simply Grapefruit™, a 100 percent not-from-concentrate premium grapefruit juice.
Both juices will begin shipping to retailers in mid-September. As with all the Simply products, Simply Apple and Simply Grapefruit offer consumers a “closest to fresh-squeezed taste experience.” The Simply portfolio has flourished – in just over three years, its chilled juices and ades have grown more than 40 percent.
Created by citrus experts, new Simply Grapefruit provides citrus lovers a refreshment alternative beyond the breakfast table. The perfect balance of sweet and tart, the fresh-squeezed taste of Simply Grapefruit is made from a harmonious blend of a variety of grapefruits and is a 100 percent not-from-concentrate juice.
Simply Apple and Simply Grapefruit are packaged in the unique 59 fl. oz. clear Simply carafe, with a suggested retail price of $3.49 and $3.89 respectively. The company will support the Simply line in 2007 and 2008 with a comprehensive marketing program that includes a multi-media advertising plan, a public relations campaign, consumer promotions and in-store sampling.
Since the launch of the Simply Orange Juice Company’s flagship product, Simply Orange® orange juice, the Simply line has established an impressive market share in an otherwise declining chilled orange juice category. Committed to creating not-from-concentrate juices that offer consumers a premium fresh-squeezed taste experience, the Simply line has since expanded to include four different varieties of Simply Orange, Original, Calcium, Grove Made and Country Stand, now available in multiple packages – 59 fl. oz., 89 fl. oz. and 59 fl. oz. twin pack and 13.5 fl. oz. single serve bottles. In 2006, the company expanded the Simply line with the launch of Simply Lemonade® and Simply Limeade®, now available in 59 fl. oz. and 13.5 fl. oz. single serve bottles.