Coughlin Stoia Geller Rudman & Robbins LLP Files Class Action Suit Against Jones Soda Company

SAN DIEGO–(BUSINESS WIRE)–Coughlin Stoia Geller Rudman & Robbins LLP (Coughlin Stoia) ( today announced that a class action has been commenced in the United States District Court for the Western District of Washington on behalf of purchasers of Jones Soda Company (Jones Soda) (NASDAQ:JSDA) common stock during the period between March 9, 2007 and August 2, 2007 (the Class Period).

If you wish to serve as lead plaintiff, you must move the Court no later than 60 days from today. If you wish to discuss this action or have any questions concerning this notice or your rights or interests, please contact plaintiffs counsel, Darren Robbins of Coughlin Stoia at 800/449-4900 or 619/231-1058, or via e-mail at If you are a member of this class, you can view a copy of the complaint as filed or join this class action online at Any member of the purported class may move the Court to serve as lead plaintiff through counsel of their choice, or may choose to do nothing and remain an absent class member.

The complaint charges Jones Soda and certain of its officers and directors with violations of the Securities Exchange Act of 1934. Jones Soda is a Seattle based manufacturer and marketer of a variety of beverage products sold through the Companys national distribution network.

The complaint alleges that as a result of Jones Sodas release of its fourth quarter 2006 results after the close of trading on March 8, 2007, and defendants very bullish statements to analysts and the investment community after releasing those results, including announcing Jones Soda was expanding the sales channels of its Jones Soda product in 12-ounce cans to major retailers such as Wal-Mart, Kroger, Safeway and Kmart, Jones Soda stock traded up from its closing price of under $14 per share on March 8, 2007 to close above $17 per share on March 9, 2007. Specifically, defendants stated that through Jones Sodas expanded sales network and advertising activities then underway, Jones Soda was on track to obtain 25% of the $66 billion canned soda market during the first half of 2007. Defendants continued bullish statements in subsequent weeks drove the stock price above $32 per share by April 16, 2007.

On August 2, 2007, however, the Company reported significantly lower-than-expected canned soda sales and difficulty getting the new canned soda product onto retailers shelves. According to the complaint, despite earlier promises to have the new canned product onto retailer shelves in advance of the Memorial Day holiday and to use a huge national advertising blitz to increase brand recognition that weekend to increase sales and market share, defendants would admit they lacked the requisite sales and distribution resources to execute the launch, failed to obtain shelf-space at the national chains and essentially bumbled the launch of Jones Soda 12-ounce cans, forcing them to cancel the advertising campaign. As a result, the Companys first half 2007 financial performance significantly underperformed the investment communitys expectations. Jones Sodas stock price plunged 23% to $11.70 per share, down more than 65% from its Class Period high.

Plaintiff seeks to recover damages on behalf of all purchasers of Jones Soda common stock during the Class Period (the Class). The plaintiff is represented by Coughlin Stoia, which has expertise in prosecuting investor class actions and extensive experience in actions involving financial fraud.

Coughlin Stoia, a 180-lawyer firm with offices in San Diego, San Francisco, Los Angeles, New York, Boca Raton, Washington, D.C., Houston and Philadelphia, is active in major litigations pending in federal and state courts throughout the United States and has taken a leading role in many important actions on behalf of defrauded investors, consumers, and companies, as well as victims of human rights violations. Coughlin Stoia lawyers have been responsible for more than $45 billion in aggregate recoveries. The Coughlin Stoia Web site ( has more information about the firm.