BAWLS Guarana Sponsors the Underground Gaming Series Tour


@@img1 Miami, FL – September 11, 2007 – BAWLS Guarana, the energy drink of choice for gamers everywhere, has joined the newest movement in the gaming world – the Underground Gaming Series (UGS). UGS is a premiere collection of video game events run by gamers for gamers in some of the nation’s largest cities.


The UGS tour consists of a six month, six-city tour that opens the doors of the gaming culture beyond an LCD screen.  On the UGS tour, gamers compete to win thousands in cash prizes playing games including Gears of War, Guitar Hero, Madden ’08 and Tekken 5. UGS fans can also enter to win contests, meet videogame icons and legends, test and preview next-generation games and get the scoop on the competitive gaming industry.


The UGS tour kicked off in May in Memphis, TN and BAWLS joined the UGS scene before their recent New York City tournament. Now, UGS competitors can guzzle down ice cold bottles of BAWLS and take home plenty of BAWLS swag at the tour’s remaining 2007 events! Gamers everywhere can Bounce with BAWLS at the remaining UGS tour stops in Washington, D.C. on September 15-16 and the Grand Finale in Atlantic City, NJ on October 5-7. BAWLS will also be in full force at the Washington, D.C. event sponsoring the BAWLS VIP lounge that caters to celebrity gamers and VIP guests.


About JC Media and Entertainment

JC Media and Entertainment, creators of Underground Gaming Series, is the only complete gaming service provider. The founders of JC Media are all gamers and have experienced the industry in its many facets. The Underground Gaming Series is the premiere collection of video game events run by gamers for gamers. The series kicks off in May on Memorial Day weekend and ends in October with a Grand Finale featuring a wide variety of game competitions and contests.




BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC.  Widely distributed to local super markets, convenience stores (7-Eleven), Target Superstores, CompUSA stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow over a variety of different sectors including video gaming, extreme sports, the fashion industry, technology businesses, military bases and college campuses. For more information, please visit