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@@img1 Mexico City, Mexico (September 14, 2007) – Icelandic Water Holdings ehf. maker of Icelandic Glacial Natural Spring Water, last night took the top environmental prize at this year’s BottledWaterWorld awards in Mexico City, Mexico. Winners of the Best Sustainability Initiative, Icelandic Glacial’s successful industry leading CarbonNeutral initiative overcame competition from major global beverage brands such as Coca-Cola and Nestle.
Larger than ever before, the 2007 BottledWaterWorld awards were presented at the 4th Global Bottled Water Congress and attracted a record 169 entries from 32 countries. The global awards recognize all areas of commercial creativity in the bottled water industry from best marketing campaign through to best packaging innovation. With the theme of this year’s event being centered on sustainable growth and ethical endeavors, Icelandic Glacial trumped all competition, including the biggest names in the beverage world to take this flagship award.
The sustainability award recognizes efforts that range from lightweighting to energy efficiency and from recycling efforts to eco-friendly projects, with the award going to the company who is delivering the most significant environmental benefit. Coca-Cola, Nestle and Damamand Water were all entrants in this category, however Icelandic Glacial’s CarbonNeutral initiative, which resulted in certification from the leading climate change company, really took the industry by storm and made Icelandic Glacial the first super-premium bottled water distributed in the United States to be recognized for its ongoing commitment to reduce its overall carbon imprint on the environment.
"Icelandic Glacial is absolutely delighted to receive this award and be recognized for our ongoing commitment to environmentally friendly business practices. We hope that others within the industry will follow in our footsteps and take active steps to create a better environment and a better world," says Jon Olafsson, Chairman of Icelandic Glacial.
@@img2 At a time when the bottled water industry has recently been subjected to criticism related to its overall impact on the environment and contributions to global warming, Icelandic Glacial’s leadership position within the industry and reduction in overall impact on the environment through geothermal and hydroelectric manufacturing practices has certainly made a positive impact – setting the benchmark for others within the industry to follow.
As part of the Bottled Water Congress, Patrick Racz, chief operating officer of Icelandic Water Holdings, also presented information outlining the process Icelandic Glacial went through to achieve genuine carbon neutrality.
"Icelandic Glacial has always been viewed as an environmentally responsible producer of bottled water, largely through our sole usage of natural "green" energy. In 2006 we made a decision to go fully CarbonNeutral with the stated goal of achieving a "Net Zero" effect on the environment," says Patrick Racz, COO of Icelandic Glacial. "Now that we have met our initial goal, we look to take a prominent leading role in the fight against global warming and to also set a new standard for the industry to follow."
Recent developments such as the Anheuser-Busch distribution agreement and the groundbreaking of the new bottling facility in Thorlakshofn, Iceland are set to further enhance Icelandic Glacial’s environmental efforts in 2008, creating an even "greener" bottled water from the natural and breathtaking Ölfus Spring in Iceland.
"The distribution agreement with Anheuser-Busch certainly opens up new doors for us moving into 2008," says Olafsson. "We plan to build on our current environmental platform, improving and developing even further – it really is an exciting time."
Icelandic Glacial has made a longstanding environmental commitment in the following three areas for others within the industry to follow:
1. Assessment: Icelandic Glacial continually monitors its carbon footprint in every area of activity within the entire company and throughout its supply chain. Because the company already uses only geothermal and hydroelectric natural energy in its manufacturing facility based in Iceland, Icelandic Glacial’s initial carbon footprint is already much lower than conventional U.S. bottled water producers. The company’s assessment takes into account the energy and resources consumed by the company and its employees in all activities and operations.
2. Reduction: Icelandic Glacial has demonstrated an ongoing commitment to identify areas in which the company can reduce emissions wherever possible. The company’s focus includes switching to local energy providers instead of using fossil fuel derived energy vendors outside of Iceland, restricting flights and travel wherever possible, using low energy lighting throughout its manufacturing plants and other offices, recycling where possible and encouraging suppliers, customers and employees to employ these same practices on an ongoing basis.
3. Offset: Icelandic Glacial has also outlined specific ways the organization will offset any remaining emissions they are responsible for using bona-fide programs.
About Icelandic Water Holdings ehf:
Icelandic Water Holdings ehf was founded in April of 2004 and is headquartered in Thorlákshöfn, Iceland. Largely uninhabited and pollution free, Iceland has one of the cleanest environments on the planet and is universally acclaimed for the purity of its water.
Icelandic Water Holdings controls the sole commercial rights to bottle and sell water from the Ölfus Spring. More information can be found at www.icelandicglacial.com.
About The 4th Global Bottled Water Congress & The BottledWaterWorld Awards:
Industry experts Zenith International in association with industry journal, BottledWaterWorld, organize the Global Bottled Water Congress. The event provides a complete overview of the latest trends and developments from around the world and sets the stage for the yearly BottledWaterWorld Awards.