Sweet Leaf Tea Invites Customers to “Drink Pink” for Breast Cancer Awareness Month

AUSTIN, TX (Sept. 10, 2007) — In honor of Breast Cancer Awareness Month, Sweet Leaf Tea will launch the national “Drink Pink” promotion, benefiting breast cancer research.  Five of its most popular flavors: Organic Original Sweet Tea, Organic Mint and Honey Green Tea, Organic Half and Half Lemonade Tea, Organic Peach Sweet Tea and Raspberry Sweet Tea, will don pink-capped tea bottles during October at Central Markets, Sprouts and Krogers nationwide.  Sweet Leaf Tea will contribute 5 percent of sales from bottles with pink caps to cancer research.

 

“We are very proud to support breast cancer research and awareness across all the communities we serve,” says Michelle Weisblatt, Director of Marketing for Sweet Leaf Tea. “It is an honor to help those who have been affected by this disease.  We are active sponsors of Races for the Cure and other events benefiting breast cancer research all over Texas and Colorado, so this promotion just seemed like a great way to bring our sponsorship to a new level.”

 

Sweet Leaf teas are made from all-natural, superior-blend black and green teas mixed with 100 percent pure cane sugar or honey (Splenda for the diet varieties) and carbon-filtered water. Five of its flavors are certified organic by the USDA, and its Green Tea line has more of the antioxidant EGCG than any other bottled tea on the market.

 

Sweet Leaf is currently available nationwide at convenience stores, restaurants and at area supermarkets.

 

Based in Austin, Texas, Sweet Leaf Tea was founded in 1998 by Clayton Christopher. Using his grandmother's tried-and-true iced-tea recipe, Clayton and his best friend and business partner, David Smith, brewed the original batches of Sweet Leaf Tea in pillowcases, using crawfish pots as brew tanks. 

 

Sweet Leaf Tea is all-natural, made with real cane sugar and is offered in ten traditional iced-tea flavors: The Organic Original Sweet Tea, Diet Original Sweet Tea, Organic Mint & Honey Green Tea, Diet Mint & Honey Green Tea, Peach Sweet Tea, Diet Peach Sweet Tea, Raspberry Sweet Tea, Lemon Lime Unsweet Tea, Organic Very Berry Hibiscus Tea, and Organic Half & Half Lemonade Tea. Sweet Leaf Tea can be purchased in the original 16 ounce glass bottle, the gallon plastic bottle, and now the 12-ounce and 20-ounce plastic bottles. Sweet Leaf Tea also has a line of granny-inspired all-natural, fresh-squeezed lemonades: Organic Original Lemonade, Organic Peach Lemonade, and Organic Cherry Limeade. For more information on Sweet Leaf Tea and its products, visit www.sweetleaftea.com or call (561) 998-1995.