BURN Energy Drink Blazes Into Asheville

Posted September 25, 2007 12:00 am; Submitted by Source Beverages

@@img1 September 25, 2007 – BURN Energy Drink has expanded distribution into Asheville, NC, with RC Bottling of Asheville. The distribution deal expands BURN’s reach in its home state to the western edge, further solidifying its presence in North Carolina.

“We’re thrilled to work with RC Asheville,” said Tyler Benedict, Founder of Source Beverages. “BURN is a popular product with mountain bikers, and the Asheville area is home to some of the best trails in the state!”

With 25% more caffeine than its competitors, BURN combines the same sugars as professional sports drinks with electrolytes, arginine, b-vitamins and ginseng to provide sustained energy for endurance athletes.

“I actually developed BURN after competing in mountain biking for years and seeing all the crazy things people were drinking to boost performance,” Benedict said. “Now riders can grab a BURN at the local stores before they hit the dirt!”

BURN Energy Drink, based in Greensboro, NC, is rapidly growing its distribution throughout North Carolina, the Midwest and Texas with strategic distributor selection and extensive grassroots support.

“We liked what BURN was doing to support the retailers and distributors, and we needed a strong brand to complete our portfolio,” said Harrison Krouse, General Manager at RC Bottling of Asheville. "We’re proud to bring in a ‘local’ brand and support North Carolina businesses.”

RC Asheville will be rolling out BURN in all of its convenience store accounts during the next 60 days, supported by on-site and street-level sampling and promotions. BURN Energy Drink is in negotiations with several additional distributors in North Carolina and expects to have total coverage of the western half of the state by year’s end.

About Source®: Source Beverages was founded by Tyler Benedict in October 1998 with the goal of producing the healthiest, best tasting and most effective beverages on the planet. While touring the US racing the NORBA Pro Mountain Bike series, Tyler was dissatisfied with any other sports energy drinks available. After years of testing and sampling, BURN was born to give people everywhere the healthy energy they needed to do what was important to them…it’s what we call “energy for the good life!” Launched in February 2002, BURN 16oz is about 25% stronger than the competition while offering more vitamins and antioxidants with extremely low sodium. It contains the same sugars (sucrose/glucose) as leading sports drinks, plus Arginine, Endurlac, Ginseng and B-Vitamins to boost performance! Sugar-Free BURN 16oz was built from teh ground up to offer all the benefits a lo-carb consumer is looking for! With EGCG (from Green Tea extract), Calcium and Caffiene, it helps boost the metabolism and “BURN” calories! BURN has won numerous awards, including “Best New Product of 2004” by Stagnitos New Products Magazine. With or without the carbs, BURN delivers a refreshing citrus/tropical blend of caffeine, guarana, ginseng, taurine, vitamins B-6 and B-12, and antioxidants A and E in every can. BURN never, ever contains high fructose corn syrup. BURN is available nationally in convenience stores, bike shops, grocery, gyms and online.