AQUA2GOT Chosen as the Official Water for the Sustainable Brands ’07 Conference

New Orleans, LA October 5, 2007—New Orleans hosted this years Sustainable Brands ’07 convention, featuring industry leading speakers and big brands who gathered in New Orleans September 26-28 to discuss emerging best practices associated with turning environmental and social responsibility into a new driver of brand value. The company responsible for this landmark event was Sustainable Life Media.

Esgee Enterprises, LLC is proud to announce that AQUA2GO™ was chosen to be the only packaged water served to attendees at the event. Along with AQUA2GO™, dozens of well-known corporate brands, including Coca Cola, AMD, Pepsi, Clorox, Dell, Kendall Jackson, HP, Mary Kay Cosmetics, Hannaford Foods, and Brown Forman (Southern Comfort, Fetzer, etc.), as well as other suppliers and innovators like Standard Textile, Barista on Demand, and PR/Brand/Creative agencies and media companies like Clear Channel, Fortune, and Wired Magazine were on the impressive attendee list. "AQUA2GO™ is an excellent example of innovative companies answering the consumer demand for branded utility," said Robbie Vitrano, president of brand studio Trumpet. "People want companies that offer solutions.

AQUA2GO™’s lower impact packaging and the aseptic box helps parents trying to get their kids to drink water. This conference was all about smart companies like AQUA2GO™ whose marketing and, just as important, policies show they are listening to their customers". Esgee Enterprises, LLC also joined Sustainable Life Media by assisting in the "Habitat for Humanity" project in New Orleans scheduled for September 29th (AQUA2GO™ donation), following the conference. Ms. Griffin stated, "We were proud to be among the impressive companies chosen to showcase our new product, and welcomed the positive feedback from attendees and presenters." The entire list of topics and presenters can be viewed at the website: Sustainable Brands ’07 was held at the newly reopened, and already award-winning Ritz Carlton Hotel at the edge of the French Quarter in New Orleans, Thursday and Friday, September 27-28th. Plans are being made for Sustainable Brands 08 which is targeted to be held once again in New Orleans next spring.

To find out more about AQUA2GO™, and to view its launch on the Ellen DeGeneres Show, please visit the AQUA2GO™ website: AQUA2GO™ will be tested in select Target stores starting on October 21, 2007. Visit the Where to Buy Page for a complete list of vendors.