DRY SODA CO. NAMES NEW CHIEF FINANCIAL OFFICER

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strong>SEATTLE (November 5, 2007) – DRY Soda Co. announces the appointment of Darin White as chief financial officer, bringing more than 15 years of entrepreneurial financial experience.  Most recently, White served as vice president of finance and corporate secretary for Celebrate Express, Inc., an $85 million public company providing direct to consumer celebration products for families with children.