FIJI® Water Announces Sustainable Growth Initiative with Commitment to Help Mitigate Global Climate Chang

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FIJI® Water, one of the fastest growing, leading premium bottled water brands in the world, announced a Sustainable Growth Initiative today that will make its products carbon negative beginning in 2008. To achieve this, FIJI Water will account for the carbon footprint throughout the entire lifecycle of its products and then, through a combination of meaningful reductions and carbon-reducing land use and renewable energy projects, the production and sale of each bottle of FIJI Water will actually result in a net reduction of carbon in the atmosphere. No other major beverage brand has ever made a similar commitment to help mitigate the effects of climate change.