The products will launch in the US during the second quarter of 2008 and will include two distinct product offerings: Smoothies, a deliciously fruitful, nourishing blend of natural ingredients like real fruit and a splash of low-fat milk, and Juicies, a lighter, refreshing blend of fruit with a splash of non-fat milk. These products, which have been under development for more than a year, will include Jamba’s signature line of healthy vitamin and mineral boosts and meet both companies’ high standards for healthiness, taste and quality.
“We are extremely excited to announce this partnership with Nestlé. This is a tremendous opportunity for Jamba to grow brand awareness and increase the accessibility of Jamba products beyond the four walls of our stores,” said Paul Clayton, Chief Executive Officer of Jamba Juice. “By teaming with Nestlé, we can make it easier for our customers to enjoy the healthy products served in our stores for the past 17 years.”
“Partnering with Jamba Juice to create these ready-to-drink Smoothies and Juicies is a wonderful opportunity for us to meet our consumers’ needs for healthy and fun beverages,” said Rob Case, President, Nestlé USA Beverage Division. “Jamba Juice is a brand that has become synonymous with fun health and we’re pleased to work with them to bring that same excitement for healthy beverages to the mass market.”
About Nestlé USA: Named one of “America’s Most Admired Food Companies” in Fortune magazine for the tenth consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2006 sales of $8.5 billion (includes Nestlé Nutrition), is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company — with sales of $79 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.
About Jamba, Inc.: Jamba, Inc. (NASDAQ:JMBA – News; NASDAQ:JMBAU – News; NASDAQ:JMBAW – News) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, JAMBA JUICE is the leading blender of fruit and other naturally healthy ingredients. As of the end of 3Q07, JAMBA JUICE had 672 stores, of which 470 were company-owned and operated. For the nearest location or a complete menu including new All Fruit™ and Functional smoothies, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE website at www.jamba.com.