Fred, Party of Six


New York, NY – January 4, 2008 – As Fred makes his way around town in and out of bodegas and specialty grocery stores, he’s decided to team up with five of himself and make a party of six. Introducing the Fred Six Pack, designed for friends of Fred who don’t mind saving some cash but do mind being out of Fred.
Fred is rapidly expanding up and down both coasts and in key cities nationwide. In order to offer the ultimate package for different retail environments and geographies, this super hip, old school mobile unit was created for Fred using recycled board and soy-based inks. In the coming weeks, additional offerings will be announced to secure Fred’s position as hangout master for consumers on the move, in the know and appreciative of the fun that is our man Fred.

Look out for more exciting news this month!

About Fred: He is the freshest brand in the premium bottled water category. Launched in September ’06 in NYC, Fred is currently expanding distribution nationwide in key cities and Internationally. Find Fred and friends at or email for business-related inquiries.