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ARIZONA GOES “ALL CITY” WITH NEW ENERGY DRINK

Posted: 1/14/2008 1:44:32 PM |   3 Comments | Post

All City Has Roots in New York Boroughs

Lake Success, New York-----  AriZona Beverages, the category leader in ready-to-drink teas, has added All City NRG to it’s line of green tea based energy drinks.

All City NRG is a non-carbonated, completely balanced blend of vitamins, minerals and herbs and contains no preservatives, no artificial colors and no artificial flavors. By combining the goodness of Green Tea with antioxidant powers of pomegranate, All City NRG gives consumers the perfect combination of science blended performance ingredients and the thirst quenching refreshment of AriZona Green Tea.



The product is being packaged in a 16-ounce can. Each case will include three separate can designs. “We call the cans our “subway series” said Wes Vultaggio, Creative Director for AriZona. “ The art is a form of expression that captures the creativity, imagination, and energy of the urban lifestyle.  Since AriZona originated in Brooklyn, we thought we would pay tribute to the passion and originality of these artists with our own street art design on the can and with a bold energy-infused beverage.”  Vincent “Factone” Ficarra, an acclaimed urban artist, of Mpire Creative, New York, designed the cans. 

All City NRG is the fourth addition to the Company’s Green Tea Energy line. The product is being test marketed in New York, Florida and Chicago with plans to distribute nationally after the first of the year.  The suggested retail is $1.99-$2.49.
 
“Going All City means going all out “ continues Vultaggio. “And we’re going all out with this product.  We think All City will make its mark in the beverage industry!”

Source: AriZona Beverages


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There are currently 3 comments on this article:
On Sunday, January 20, 2008, Tom in Wisconsin said:

Beautiful designs!!! AriZona does it again.

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On Thursday, January 31, 2008, I AM 200% b12 said:

All City Arizona

All City is truely a top-notch drink. When you first lay eyes on the graffiti filled can, the color and innovative look jumps out at you. It is obvious you are drinking something unique. The flavor is an all-natural blend of pomegranate and green tea with orange blossom honey. All City is refreshing and packed full of clean flavors, leaving you feeling healthier for drinking it. The can design will leave a lasting impression with its gorgeous urban themed artwork. Ficarra did an outstanding job in bringing true art to energy.

Final Analysis: All City. All Flavor. All Arizona.

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On Saturday, February 16, 2008, sure said:

yeah i love the cans i can't find them though i was woundering if you could give me ariziona's e mail
i collecite cans and i would love the cans and the beverage so thanx o and e mail me back if you could thank you

IP Address: 24.238.66.233 | Report This Post
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