@@img Call Glaceau - the makers of vitaminwater – and a pre-recorded voice on the customer support phone tree will joke that their product is more natural than the celebrities seen drinking it.
Given recent media reports alleging steroid use by at least one of those celebrities, Curtis James Jackson III – better known as “50 Cent” – that sort of tongue-in-cheek irony might be doubling back on the brand.
Jackson has a signature line of vitaminwater, Formula 50. The grape-flavored water promises to deliver 50 percent of your daily vitamin needs.
But “Fiddy,” as the rap star is often called, was named by the Albany, N.Y.-based Times Union newspaper recently as one of several entertainers that allegedly used steroids to maintain his Olympian physique. The Times Union’s article also named rappers Mary J. Blige, Timbaland, Wyclef Jean and playwright, actor and producer Tyler Perry as the recipients of shipments of steroids or HGH.
Glaceau personnel called the allegation a “non-issue,” and said the company was more focused on their recent and upcoming promotional events with the rapper, which include events at the Sundance Film Festival and the Super Bowl.