Lovable Berenstain Bears(TM) Partner With Leading Natural Juice Company to Provide Healthful Juice Box Alternative

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CHICO, Calif., Jan. 28 /PRNewswire/ — R.W. Knudsen Family(R) is partnering with The Berenstain Bears(TM) for the launch of Sensible Sippers(TM) Organic Juice Boxes, available nationwide this Fall. Sensible Sippers are 100 percent certified organic, and they come in convenient and appealing packaging that features classic Berenstain Bears characters, such as Papa Bear, Mama Bear, Brother Bear and Sister Bear.

True to their name, Sensible Sippers are 50 percent juice and 50 percent water, reducing the amount of sugar intake in each serving without compromising on taste. Kids will enjoy the fun new flavors, including Fruit Punch, Banana, Apple and Mixed Berry, and parents will relish the fact that these juices contain 40 percent fewer calories than regular boxed juices. Furthermore, Sensible Sippers do not have any added sugar, artificial flavors or preservatives, and they are 100 percent certified organic by Quality Assurance International and the U.S. Department of Agriculture.

Sensible Sippers are portion-controlled juices, available in non-breakable, 4.23-ounce boxes, making them a perfect solution for parents hoping to avoid the excessive calories often found in sugary fruit juices. Currently, the USDA recommends that children consume no more than 1,600 calories per day, and given the growing problem of childhood obesity, this is an increasingly important guideline for parents to live by. Previously, concerned parents had to “cut” their children’s juice by adding water. Now they have a smart and handy alternative — Sensible Sippers.

Sensible Sippers are available nationwide at Whole Foods Market. The suggested retail price for an eight-pack of Sensible Sippers juice boxes is $3.99-$4.49.

R.W. Knudsen Family(R) has produced quality, all-natural juice products since 1961. Its offerings include Recharge(R) all-natural sports drinks, more than 125 types of natural and organic fruit and vegetable juices, carbonated fruit beverages, and specialty items. All R.W. Knudsen Family products are made from 100 percent natural ingredients, without artificial flavors, and never contain added sugar. Visit http://www.knudsenjuices.com/ for more information.