@@img1 Miami, FL – February 4, 2008 – BAWLS Guarana – the drink of choice for BMXers everywhere – today announced the signing of a multi-year sponsorship deal with the American Bicycle Association (ABA)! Through the partnership, BAWLS will continue to support the “Sanctioning Body of BMX” and its nationwide network of tracks through 2009.
“Many of our most memorable and most successful events in 2007 were ABA races and we are proud to be on board with their team for two more years,” said BAWLS Founder and CEO Hoby Buppert.
In addition to their 2007 sponsorship presence, BAWLS will add more “bounce” to 2008 and 2009 races, complete with bike giveaways, autograph sessions, new flavor launches and high-visibility sponsorships. Among the more famous BAWLS-sponsored racers this season are 2007 ABA #1 AA-Pro and #1 Cruiser Danny Caluag and 2007 ABA Pro Rookie of the Year David Herman – both of whom are BAWLS-sponsored. BAWLS is also a partner of the factory team Tangent/BAWLS/FLY Racing, which boasts some of the ABA‘s top amateur talent.
BAWLS is currently available at BMX tracks across the US, as well as at Target and Microcenter stores. You can also find BAWLS at a number of grocery and convenience chains including 7-Eleven, Speedway SuperAmerica, Racetrac, Plaid Pantry, Casey’s General Stores and Publix Supermarkets.
BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway/SuperAmerica), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce. For more information, visit www.bawls.com.
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