Purple Beverage Company Signs Distribution Agreement with Big Geyser, Inc

The Purple Beverage Company (OTCBB: PPBV) today announced it has signed an agreement with Big Geyser, Inc. for the distribution of its functional and great tasting beverage, Purple, throughout New York City’s five boroughs, Westchester County, and Long Island’s Suffolk and Nassau Counties.

Big Geyser is one of the largest independent, non-alcoholic beverage distributors in New York state and is the largest distributor in New York City, delivering its top-name beverage brands to convenience, drug, and grocery stores, mass merchandisers, gas stations, restaurants and food services outlets throughout this region.

Purple, a delicious fusion of seven antioxidant rich juices featuring the exotic acai berry as well as black cherry, pomegranate, black currant, purple plum, cranberry and blueberry, will join Big Geyser’s impressive beverage lineup, which already includes Glacéau’s Vitaminwater and Smart Water, Muscle Milk, Perrier, Mistic Beverages, Crystal Light, Poland Springs, and Tazo Tea, among others.

“Teaming up with Big Geyser to bring Purple to consumers throughout the New York region is a huge milestone for Purple,” said Ted Farnsworth, Founder and CEO of the Purple Beverage Company. “Big Geyser is known in the beverage industry as the ‘one to watch’. It distributes only the finest beverages and has brought many hot new brands to market. The addition of Purple to its lineup not only increases our exposure but also constitutes a great endorsement of the quality of our beverage and we anticipate a significant boost, both in name recognition and demand for Purple, throughout the entire metropolitan area.”

“Big Geyser has been watching closely as Purple has gained market share as well as shelf space and awareness in the New York City region and it was only natural that we would come together with this growing company,” stated Jerry Reda, Vice President of Sales for Big Geyser. “Purple offers to the area’s savvy consumers an all-natural beverage option that is both healthy and trendy. New Yorker’s love to be on the cutting edge and Purple provides them the opportunity to do just that. We are pleased to add Purple to Big Geyser’s selection of high-quality beverages.”

Since bursting on the beverage scene in 2007, Purple has developed a loyal following of health and taste-conscious fans from coast to coast. The all-natural, no sugar added beverage is great on its own or as part of a healthy fruit smoothie. Purple can be found in health food stores, restaurants, delis, drug stores, supermarkets, and convenience stores in select locations, including New York, Los Angeles, Miami and Hawaii. In February, it became available in select GNC stores and look for it nationwide in early 2008. For more information, visitwww.drinkpurple.com.