Vital Lifestyle Water Partners with Southco Distributing Company Bringing the Only True Functional Water to Five More States

Vital Lifestyle Water, the only true functional water loaded with vitamins, minerals, all-natural supplements and the first beverage in North America to be naturally sweetened with the 100% natural fruit extract Fruit Up®, today announced that Southco Distributing of Goldsboro, North Carolina will carry its full line throughout their network. Southco Distributing’s roots date back almost fifty years and this family run business now boasts a direct distribution network of approximately 1800 stores with an extended network of almost 3000 stores. Southco’s reach extends over five states including North Carolina, South Carolina, Virginia, West Virginia, Tennessee and Ohio. Through its network, Southco Distributing is the 22nd largest convenience store distributor in the United States.

“We are very excited about our new partnership with Vital Lifestyle Water and we expect it to be a hit with consumers who are looking for a healthy, great tasting water that delivers true function,” said Mel Fairchild, Executive Vice President of Sales for Southco Distributing. “There are plenty of flavored waters out there and many that claim they’re enhanced. We tried Vital Lifestyle Water at the NACS Show and not only did we like the taste but we were impressed with its all natural formulation and the fact that it delivers true function with fewer calories, less sugar and fewer carbs than the leading vitamin water in the market. That impressed us and we believe we have a product in our hands that consumers will truly find fits into their desire for living a healthier lifestyle.”

“It’s critical to us that the partners we work with believe in what we’ve created in Vital Lifestyle Water and it was clear from the moment we met that the folks at Southco got our product,” said Paul Paterson, President of Vital Lifestyle Water. “Southco Distributing services a wide geographic area and is recognized across the country as one of the most successful distributors around. We’re proud to be part of their product mix and to be the only enhanced water they are presenting to their network who wants to offer its consumers something that’s truly better for them.”