Cott will turn to bottled water and energy drinks in 2008

Cott Corp., the makers of RC Cola, will turn to bottled water and energy drinks to reinforce their financially troubled business in 2008, the Canadian Press reported.

Rick Dorby, Cott’s president of North American operations, told the CP Monday that the decline in the soft drink market convinced him that “merchandising and innovation in CSD alone is not going to be enough.”

“We also need to expand the product portfolio in other products,” he said.

On Friday, Cott reported a loss of US$76.8 million compared with $29.6 million a year ago, in a quarter that included a $55.8-million writedown of goodwill and a $9.7-million asset impairment charge.