DAVIE, Fla. – February 12, 2008 – Power Trip™ Energy Drink (www.PowerTripBev.com), one of the fastest-growing energy drink brands in the country, has reached an agreement to become the official beverage of MMA Worldwide Inc. (MMA), a California-based mixed martial arts marketing corporation. Power Trip™ Energy Drink will also leverage its new partnership with MMA to garner exposure for the company’s energy drink products in MMA’s two publications, TapouT Magazine and MMA Worldwide Magazine, as well as its reality television program, “MMA Worldwide.”  Additionally, Power Trip™ Energy Drink will have a presence during MMA’s grassroots appearances, including fighter autograph signing sessions, expos and others.

“We are thrilled to have established a partnership with MMA Worldwide, an organization with a strong reputation, proven track record of success and loyal fan base,” said Doug Stuart, Power Trip™ Energy Drink’s president. “This is the start of a mutually beneficial relationship that I am confident will help grow both of our businesses.”

In addition to being named MMA’s official beverage of choice, Power Trip™ Energy Drink products will be featured in episodes of MMA’s reality television show “MMA Worldwide,” airing on KDOC-TV in Los Angeles and online at www.ProElite.com and www.IBNSports.com. In addition, Power Trip™ Energy Drink-specific television commercials and full-page ads will run during the reality show and in MMA Worldwide Magazine respectively, and the Power Trip™ Energy Drink logo will appear on MMA’s Web site and tour bus.

“Doug and his team have done a remarkable job growing the Power Trip brand,” said Robert Pittman, MMA Worldwide’s president. “Through our new partnership, we look forward to increasing recognition, and ultimately consumption, of this up-and-coming drink to our fans.” 

In 2008, Power Trip™ Energy Drink continues its aggressive growth plan with the hiring of sales managers in markets across the country, forming partnerships with organizations the likes of MMA and retaining Gilbert Manjura Marketing, an award-winning advertising and public relations agency. For more information on Power Trip™ Energy Drink, visit www.PowerTripBev.com.