NOS Energy Drink Teams Up With NASCAR Driver Kyle Busch for 2008

ENGLEWOOD CLIFFS, N.J., Feb. 14 /PRNewswire/ — NOS Energy Drink revs up for the 2008 NASCAR Sprint Cup Series season by announcing a new partnership with one of the sport’s fastest rising stars, Kyle Busch. Busch, at just 22 years old, is one of the youngest and most successful drivers on the NASCAR circuit. Much like his ever growing and dominating record on the track, Kyle is joining NOS Energy Drink, the fastest growing energy drink in the category. This new partnership promises to bring human horsepower to NASCAR fans across the country.

A huge fan of NOS, Busch sought out the relationship, because he felt it was a perfect fit for his lifestyle and personality. “I loved it, loved the taste and was wondering exactly how I was going to get hooked up with these guys,” said Busch. “Joining Team NOS is going to be a lot of fun for me, because the guys over at NOS share my passion for motorsports.”

“It’s incredible to work with someone that is a true fan of the brand and not only loves to drink NOS, but lives the lifestyle!” said Mike Fine, Brand Director of NOS Energy Drink. “When we were looking at working with Kyle Busch, I couldn’t get past the comment in ESPN The Magazine that declared Kyle, ‘The Future of NASCAR.’ It doesn’t get much better than that! We are thrilled to have Kyle as our latest addition to the growing family of drivers and enthusiasts that make-up Team NOS.”

Wherever Kyle goes, NOS will be right there with him. “I go from the Sprint Cup Series to the Nationwide Series, to the Craftsman Truck Series and I even run late models, so every time I’m traveling around, I will have NOS with me to keep me energized for each race!” Busch proclaimed. “As I move into the next chapter of my career I wanted to align myself with partners that reflect my drive and attitude and NOS is a perfect fit.”

NOS Energy Drink, a product of The Coca-Cola Company, was able to further extend their support of Busch by becoming an associate sponsor of the #18 Joe Gibbs Racing M&M’s Interstate Battery Sprint Cup car. Joe Gibbs Racing has a long association with Coca-Cola and the Coca-Cola Racing Family of drivers and NOS will continue as part of this tradition in 2008. The team sponsorship deal will include NOS logos displayed on the B-pillar of the #18 Sprint Cup racecar as well as prominent logo placement on Kyle’s firesuit.

“The NOS approach is very similar to my driving style of racing hard and fast. Our best days together are just around the corner,” concluded Busch.