NHRA’s Max Naylor Powered by a New Fuel, VegasFuel

Phoenix, AZ— The NHRA PowerAde Drag Racing Series kicked-off the 2008 season last weekend in Pomona, CA and fan favorite Pro-Stock Driver Max Naylor welcomed in the fresh season flying new colors. It is VegasFuel Energy Drink who will “fuel” Max Naylor in 2008 as his primary sponsor. After the release of his new VegasFuel car design, Naylor said, “He couldn’t be happier.”

 VegasFuel also used the race weekend to officially launch its distribution in Southern California. Already distributed across the Midwestern United States, Arizona and Nevada, the addition of California will be a key market for VegasFuel heading into the springtime.  

“We are delighted to have Max, he is a great ambassador for racing and will surely be one for the VegasFuel brand ” Michael Ramer Executive Vice President of VegasFuel stated. “The early part of the NHRA season tours the Southwest, and we have solid distribution through the region, so it’s a great way for us to enhance our existing marketing initiatives in the region.” Ramer added. 

Naylor in his tenure as a professional driver has developed a great reputation on the track, but he also is very well known for his off-track persona. Naylor’s track hospitality area has even become a familiar “pit stop” for race fan photo opportunities and celebrity visitors. Naylor had formerly raced the Jägermeister Pro-Stock car up until this season. 

“Max did a stellar job with Jägermeister, who we view as a top notch organization. Teaming up with Max was a no-brainer for VegasFuel, I just hope everyone enjoys an exciting, safe and competitive season.” Ramer said.