Energy drinks continue to grow, but growth is slowing

Energy drink growth at convenience stores is slowing, but still strong, according to Beverage Business Insights.

BBI reported that Nielsen scanner data showed a 20 percent growth in the segment in the four-week-period ending on Feb.23 — a decrease from the previous two four-week periods, which saw 22 percent and 23 percent growth.

The data showed good news for Monster. Goldman Sachs’ analyst Andrew Sawyer told BBI that Monster’s sales grew by 53 percent, even as retailers passed price increases on to customers.

Sawyer added that Red Bull share gains have “flattened out,” and that Pepsi and Coke continue to struggle.