DALLAS, Tx., March 25, 2008 – In an effort to fill a void in the beverage aisle at grocery stores nationwide, Dean Foods Company today introduced the first ever ice cream parlor style milk shake in a bottle called Chug® Milk Shakes. An extension of the company’s number-one selling Chug single-serve milk brand, Chug delivers the indulgent taste of a real milk shake in a convenient, grab and go bottle.
“We took the great taste of milk shakes and ‘Chugged’ it,” said Rick Zuroweste, Senior Vice President, Marketing for Dean Foods. “Lots of folks thirst for something different, something out of the ordinary. And, we think Chug Milk Shakes, give people another choice in the beverage aisle.”
“On-the-go teens and busy adults can “Take This Shake and Chug It!” getting an indulgent treat that’s easy to enjoy – anytime, anywhere,” said Zuroweste.
“With our lives continuing to accelerate and move quicker and quicker, the demands for new and exciting products remains strong,” Zuroweste said. “Chug Milk Shakes appeal directly to the need for an innovative, great-tasting and indulgent product with the rich, creamy taste of a real milk shake in a convenient format.”
Chug Milk Shakes began hitting dairy cases all over the country in December, as part of a national product launch. The new 12-ounce shakes are available in Cookies’n’ Cream, Chocolate, and Vanilla flavors.
About Dean Foods
Dean Foods Company is one of the leading food and beverage companies in the United States. Its Dairy Group division is the largest processor and distributor of milk and other dairy products in the country, with products sold under more than 50 familiar local and regional brands and a wide array of private labels. The Company’s White Wave Foods subsidiary markets and sells a variety of well-known dairy and dairy-related products, such as SILK® soymilk, Horizon Organic® milk and other dairy products and International Delight® coffee creamers. WhiteWave Foods’ Rachel’s Organic® brand is the largest organic milk brand and second largest organic yogurt brand in the United Kingdom.