BIG RED INC. TO OPEN NEW MARKETING OFFICE IN INDIANAPOLIS

WACO, TEXAS March 27, 2008 Big Red, Inc., one of the nations top 10 soft drink companies, will open a new marketing office in Indianapolis as part of its expanding marketing strategy for the Big Red brand and its subsidiary All Sport. 

        “We believe that a close connection to the Indianapolis market is imperative to our overall motorsports marketing strategy, said Big Red, Inc. Chairman and CEO Gary Smith.Our plan is to capture the thrill of racing through in-store programs that are designed to get consumers excited about motorsports.

The new Big Red Marketing office will be located in the Pyramid Building at:

3500 DePauw Blvd. Suite 2038
Indianapolis, IN 46268
317-337-0911

The Indianapolis team will be working hard to implement new and innovative ways to connect both Big Red and All Sport products with the motorsport community, said Jack Pok, Senior Vice President of Marketing.We believe that there are natural synergies between the fans of our brands and the world of motorsports. We look forward to having more partnerships and All Sport consumer promotions in the near future.

About All Sport, Inc.
All Sport Body Quencher was developed using sport physiology research and has an optimal balance of fluids and carbohydrates, and 100% of the recommended daily allowance of vitamin C.  The company also offers a wide line of sugar-free All Sport Zero® flavors.  Available in 20-ounce, 12-ounce and 32-ounce bottles, All Sport is sold at retail stores throughout the country.  All Sport, Inc. is based in Austin, Texas and is a subsidiary of Big Red, Inc. 

About Big Red, Inc.
Big Red, Inc. is among the most experienced beverage companies in North America with a history dating back to 1937.  Along with Big Red, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Diet Big Red, Big Red Vanilla Float, Big Pineapple, Big Peach, Big Punch, NuGrape, and Nesbitt’s products. Distributed widely throughout the Cadbury Schweppes Bottling Group, Coca-Cola Enterprises, and Pepsi Bottling Group consumers across the country enjoy Big Red, Inc.’s beverages.