bot introduces new lemon flavor to kids water line

Princeton, NJ (February 11, 2008) – bot®, the all-natural, low-sugar, fortified water for kids is launching its newest flavor, lemon bot, just in time for summer. lemon bot has a similar thirst-quenching taste as lemonade, yet offers 75% less sugar. This healthy alternative is a better choice for summer activities such as kids’ lemonade stands, birthdays, pool parties and picnics. lemon bot hits shelves nationwide this June and will be available at major grocery retailers, such as Whole Foods, Wegmans and Hannaford.

“The new lemon flavor is crisp, light, and clean,” says Cricket Allen, bot’s CEO and Founder. “lemon bot is the logical addition to our bot family, and since water is the best source for hydration, it arrives at a perfect time for the hot summer months.”

The sunny, new lemon flavor joins the existing bot line of fortified waters: grape, berry and orange. bot is flavorful, refreshing, clear and not too sweet. bot contains no artificial flavors, sweeteners, coloring or preservatives, and has 75% less sugar than leading kids’ juices and beverages. Clocking in at 40 calories per 12 oz serving (1 bottle), all four flavors have only 9 grams of sugar each and are fortified with vitamins B3, B5, B6 and B12 – essential nutrients for kids’ health and growth.

Naturally, a new lemon bot character is joining “bot land,” bot’s interactive Web site. “bot land” features short animated films where all of the bot characters come to life. The lemon bot character is inspired by a lemon’s bright, juicy color and shape. His persona, similar to all the other bot characters, is likable, quirky, modest and fun. Playful lemon bot will join his friends in “bot land”, feeling at home in his environment and like the others, will help personify bot the brand and lemon bot the flavor.

lemon bot, along with berry bot, grape bot and orange bot, are available at Whole Foods, Wegmans and Hannaford and retail for MSRP $1.49 per bottle. For more info, please visit the Web site

About bot®

bot® fortified water was founded in Princeton, NJ by husband and wife team Cricket and Brian Allen as a low-sugar alternative to kids’ juices and beverages on the market. With 75% less sugar than leading drinks, bot is great-tasting and all-natural. bot is available in berry, grape, orange and lemon, and is currently sold nationwide at Whole Foods, Wegmans and Hannaford. bot is proud to be a member of the committed environmental association, 1% For The Planet. For more information and to visit “bot land”, please log on to