LOS ANGELES, CA.-January 30, 2008- CUBA Beverages has designed a special package exclusively for the Performers, Presenters, and Press of the 50th Annual GRAMMY® Awards. With Approval from the Grammy Foundation (www.grammy.com), CUBA Beverages (www.cubabev.com) coordinated a package that is truly worthy of 50th GRAMMY® Awards momentous occasion. The 50th Annual GRAMMY® Awards, are set to air live at 8pm, Feb. 10, on CBS Television Network.
“Gone are the days when you can throw a can or bottle of any beverage into a Gift Bag. The Grammy Foundation wanted something special, so we went head to head and created a package that is artistic and unique, something that will last as a memory for the event.” States President of CUBA Beverage Company, CJ Johnson.
The 50th Annual GRAMMY Awards will broadcast and be distributed internationally to more than 160 countries. The pre-show and all the Red Carpet Gossip can be seen on AOL or E Entertainment as the celebrities descend to the STAPLES Center in Los Angeles, California.
CUBA Herbal Energy Juice is available in three refreshing flavors – Wild Berry, Pomegranate-Cranberry, and Passionfruit-Orange – available in stores in the ready-to-drink tea or energy section at supermarkets, mass merchandisers, convenience and drug stores, and club stores. CUBA Herbal Energy Juice is sold in individual 12-ounce sleek cans as well as 4-can and 12-can multi-packs. Suggested retail price for CUBA Herbal Energy Juice $1.69 (single can).
CUBA Herbal Energy Juice provides 90 mg of Guarana Seed Extract, 90 mg of Yerba Mate Leaf Extract, 60 mg of Panax Ginseng Extract, and 15 mg of Green Tea Extract in each serving. CUBA Herbal Energy Juice’s all natural fruit juices and naturally active plant micronutrients make it a refreshing choice for maintaining a balanced active lifestyle.
In other recent news, CUBA is offering major incentives to Distributors with an ‘equity share offering’. Cuba is showing a strong impact by tightening the bond of supplier and distributor to increase market share and brand awareness. “We had a soft launch in 2007 in select areas around the US and Puerto Rico. After seeing the response and strong sell through, we felt now was a great time to offer value to those distributors who joined us in selling CUBA up and down the street.”
CUBA CEO, CJ Johnson, has a great reputation in the beverage business. He is using his bond with Distributors to help build a solid foundation for the growth of CUBA’s Herbal Energy Juice to become an everyday brand. “The beverage business is built on a relationship platform and is backed by track record and success. The main goal for enhancing our channels of distribution comes from strengthening our bond with distribution and retail partners, and ultimately CUBA’s ‘all natural’ connection to the consumer.”
“Our Marketing strategies have grown rapidly with CUBA Beverage Company. Johnson says, “Our marketing Director, Roger Allan (who spent years behind the launch of Rockstar Energy Drink in the Gulf States), has helped guide us and push for main stream marketing. With that, we have supported his ideas with full page advertising in numerous Magazines such as; Cosmopolitan, Elle, Marie Claire, Self, Fitness, Glamour, Allure, and others.” Roger states, “Our involvement with the Sundance Film Festival and the 50th anniversary of the Grammy’s is helping to fuel our attack on the strong Southern California Beverage Market.” “Including these highly visible events, we are looking at a variety of alternative and healthful-minded opportunities to help gain support from a powerful demographic of consumers. Cuba Herbal Energy Juice is a body-friendly product appealing to all ages and is NOT excessive nor does it contain unnecessary ingredients to mask or enhance its flavor or effect.”
For more information and news on CUBA’s Herbal Energy Juice, please visit: www.cubabev.com.
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