Steaz Launches Organic Iced Teaz

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NEWTOWN, Pa., Oct. 1 /PRNewswire/ — The Healthy Beverage Company, makers of Steaz Sparkling Green Tea and Steaz Energy, today introduces its newest organic tea innovation — Steaz(R) Organic Iced Teaz(TM). Like all Steaz products, Steaz Organic Iced Teaz are USDA Certified Organic and made with premium Fair Trade Certified(TM) ingredients from around the world.

“With the launch of Steaz Organic Iced Teaz, we’re delighted to reaffirm our commitment to building a healthier world by providing delicious, healthy beverages that fuel the mind, body and soul,” said Eric Schnell, co-founder of the Healthy Beverage Company.

Steaz(R) Organic Iced Teaz(TM) is the first full line of fair trade certified, ready to drink iced teas. Flavors include four green tea varieties (Peach, Blueberry/ Pomegranate/Acai, Mint, and Unsweetened with Lemon), black tea with lemon and white tea with lime and pomegranate.

Steaz(R) Organic Iced Teaz(TM) are available in 16 oz. fully recyclable aluminum cans. At 40 calories per serving, the teas are lightly sweetened with 10g of pure cane sugar and contain only all-natural flavors. The Unsweetened with Lemon flavor contains no sugar and has zero calories. Recommended retail pricing is $1.79 per can.

In a first for the beverage industry, the front of every can of Steaz Organic Iced Teaz features photographs of fair trade farmers from Sri Lanka, China and Africa where Steaz sources its tea. The images underscore the company’s commitment to global betterment and the firm’s long standing policy of sourcing ingredients on a Fair Trade basis. In 2007, Steaz was honored with the Socially Responsible Business Award at the Natural Products Expo East and recently was recognized as a “Corporate Hero” for the brand’s leadership role in the organic beverage sector by Ellis Jones, PhD in the “Better World Shopping Guide.”

“Fair Trade is critical to improving the lives of people around the world. Steaz is committed to being a triple-bottom-line company, with a focus on what we call the ‘three Ps’: people, planet and profits,” adds Steven Kessler, co-founder of the Healthy Beverage Company.

A percentage of proceeds from the sale of Steaz beverages benefits the Sri Lanka Foundation to rebuild homes and lives in the tsunami ravaged region. ( http://www.srilankafoundation.org/ )

About the Healthy Beverage Company and Steaz Iced Teaz(R)

The Healthy Beverage Company ( http://www.steaz.com/ ) is the maker of USDA Certified Organic and Fair Trade Certified(TM) Steaz(R) Organic Iced Teaz(TM), Steaz(R) Sparkling Green Teas, Steaz(R) Diet Sparkling Green Teas, and Steaz(R) Energy(TM), named Energy Drink of the Year by BevNet.com. According to SPINSscan Natural, Steaz is the best-selling organic soft drink brand in the U.S., based on total dollar sales.

Steaz beverages are sold nationally in the U.S. in natural, specialty, gourmet and club stores, as well as food service companies. Steaz beverages are sold in retail outlets such as Whole Foods, Safeway, Publix, Wegmans, and Shaw’s supermarkets. Steaz is also sold internationally in Canada, Australia, Mexico, India, Singapore, South Africa, the Netherlands, and the Middle East. Interested retailers can request samples. All Steaz products are Certified Organic by Quality Assurance International (QAI) and are Fair Trade Certified by TransFair USA.

To learn more about Steaz, visit http://www.steaz.com/