Energy drink is a complementary line extension that will be marketed in natural and mainstream supermarkets
LOS ANGELES, Oct. 15, 2008 (GLOBE NEWSWIRE) -- Reed's, Inc. (Nasdaq:REED) announced today it plans to launch a revolutionary new energy drink concept under the Reed's brand name. Reed's Natural Energy Elixir will make its product debut at the upcoming Natural Foods Expo East to be held October 15th through October 17th, 2008, at the Boston Convention and Exhibition Center in Boston, Massachusetts.
Reed's Natural Energy Elixir is a next generation energy drink infused with all natural ingredients designed to provide consumers with a healthy and natural boost to energy levels. Reed's Natural Energy Elixir formula is based on Reed's world class Extra Ginger Brew and incorporates the following ingredients:
* Ginger: powerful antioxidant, increases metabolism, elevates mood and improves digestion and nutrition absorption
* Green Tea: natural source of caffeine and lowers bad cholesterol
* Goji: A Himalayan longevity secret with powerful antioxidants, counters aging and increases immunity
* Gynostemma: Referred to as the immortality herb in eastern medicine and contains widest range of saponins from all the
plants in nature, known for its ability to restore balance and equilibrium to the body and mind
* Camu Camu: a rain forest super fruit with high vitamin C concentrate, mood balancing and antidepressant
* Ginseng: counters stress and increases endurance
* L-Theanine: promotes meditative state, alertness and relaxation
* B Vitamins: essential nutrients aimed at counteracting stressful living
The product, which will be packaged as a 10.5 oz single-use can, and will be initially launched to Reed's existing natural foods and mainstream supermarket accounts in early 2009. An image of Reed's Natural Energy Elixir is available on the Products section of Reed's website at www.reedsgingerbrew.com.
"We are very excited to announce our plans to enter into one of the fastest growth segments of the drink market with our introduction of Reed's Natural Energy Elixir," said Christopher Reed, Founder and CEO of Reed's, Inc. "We believe Reed's Natural Energy Elixir will revolutionize the energy drink category by providing consumers with a delicious tasting, ginger-based beverage that incorporates all-natural ingredients designed to boost energy levels. Representing a natural extension to our existing product line, we are confident Reed's Natural Energy Elixir will resonate well with our core customer and provide an opportunity to leverage the strength of the Reed's brand name to reach a new audience."
"The long term benefits of Reed's Natural Energy Elixir are to increase the consumer's basic health and energy levels without the after-effects of feeling run down and depleted. This drink utilizes ingredients known for their ability to increase resistance to stress and promote longevity."
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry being brewed not manufactured and use fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. Reed's products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed's, please visit the company's website at: www.reedsgingerbrew.com or call 800-99-REEDS.
Source: Integrated Corporate Relations
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