PepsiAmericas, Inc. (NYSE: PAS) today announced that it has signed an agreement with CytoSport, Inc. to distribute Muscle Milk, the leader in protein-enhanced functional beverages in the United States.
Under the terms of the agreement, PAS will have a license to distribute the ready-to-drink line of Muscle Milk and Muscle Milk Light in its territories in the U.S. The agreement is effective immediately and PAS will begin distribution in February. Financial terms of the transaction were not disclosed.
“Muscle Milk further strengthens our product portfolio, providing PAS with a strong entry into this fast-growing functional beverage segment,” said Michael Durkin, executive vice president of U.S. sales and marketing for PepsiAmericas. “Adding it to our product offering is a win for our customers and their consumers.”
Muscle Milk is a complete protein beverage that promotes lean muscle growth, fast recovery from exercise and healthy, sustained energy.
“Muscle Milk was designed for people who lead active, healthy lifestyles. With broader distribution we can reach out to even more consumers,” said CytoSport President Greg Pickett. “Muscle Milk is the leader in the protein-enhanced beverage category and this partnership will help maintain the position and have a significant impact within the category.”
PepsiAmericas, Inc. (NYSE: PAS) is the world’s second-largest manufacturer, seller and distributor of PepsiCo beverages with some of the best-recognized trademarks including Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, Lipton Iced Tea, Sobe Life Water, Propel, Starbucks Frappuccino and AMP. With annual sales of nearly $4.5 billion in 2007, PepsiAmericas employs over 20,000 people and operates 32 manufacturing facilities and over 185 distribution centers across its markets. PepsiAmericas serves a significant portion of a 19-state region in the U.S.; Central and Eastern Europe, including Ukraine, Poland, Romania, Hungary, the Czech Republic and Slovakia; and the Caribbean. For more information on PAS, please visit www.pepsiamericas.com .
CytoSport, the maker of Muscle Milk, is the largest sport nutrition protein beverage company in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk has recently been named the 2008 Ready-to-Drink beverage of the year by industry enthusiasts. For more information on Muscle Milk or additional CytoSport products, visit: www.cytosport.com .