Deposits in W. Va., Coke's parade

Posted: 12/2/2008 9:49 AM  1 Comments |  Email
Tagged Companies: Miller Brewing | PepsiCo | Gatorade | Celsius | Celsius | Nestle | Coca Cola Company | Heineken USA

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FINANCIALS
Pryor, Oklahoma's Gatorade production plant will lay off another 87 employees as demand for the sports beverage declines in a slumping economy. •• Drivers for United Beverage Co., the company that distributes Budweiser to downtown Kansas City, went on strike Monday.


LAW AND POLICY
The West Virginia Citizen Action Group is making a 10-cent refundable deposit on beverage containers a legislative priority for the 7th time, hoping lawmakers will accept the group’s contention that such laws have cut down on litter in other states. •• The city of Albany expects to receive millions of dollars as a result of the decision by PepsiCo not to build a planned Gatorade plant. The company announced last week that because of market conditions the plant was not needed and would not be built. City officials said earlier that in the event the company reneged on the contract, it would owe the city tens of millions of dollars because the benefits of the project, including more than 200 jobs, would be lost. •• Ronald Peters, a University of Texas-Houston School of Public Health professor, said he worries that drinks like Purple Stuff and Drank could be a gateway for youth who want to experience the slowed-down effect of cough-syrup abuse. He called the products a step in the wrong direction and criticized them as "one of the most asinine things I have ever seen." •• New York City Councilmen Eric Gioia (D-Queens) and Simcha Felder (D-Brooklyn) will introduce a bill next week that would stop city agencies from buying bottled water and water coolers for workers at city agencies. The city spends $2.1 million annually on bottled water, according to the Department of Citywide Administrative Services. ••  A new study suggests that cutting sodas and other sugar-sweetened drinks from school cafeteria menus will have little effect on teens' overall consumption of the beverages. •• The Coca- Cola Co., Heineken N.V. and SABMiller plc were among more than 100 companies pledging on World AIDS Day to fight workplace discrimination and stigma against people with HIV, the virus that causes AIDS.


MISCELLANEOUS
The Cleveland Police Department arrested a Coca-Cola employee on charges she allegedly stole more than $15,000 from the company. The money was reportedly taken from the company's vault room.

PEOPLE
The Pepsi Bottling Group, Inc. announced that Eric Llopis has joined the company as Senior Vice President and Chief Strategy Officer. Llopis will be responsible for leading the company's planning efforts and report to PBG Chairman and Chief Executive Officer Eric Foss. Prior to joining PBG, Llopis served as Director of Competitive Strategy at Miller Brewing Company. He also spent eight years with Dove Consulting, where he advised PepsiCo, Nestle, Kraft and others.


DISTRIBUTION
Celsius will now be available in the Midwestern retailer, Kum & Go, with 438 locations starting in early December 2008.

PROMOTIONS/APPEARANCES
On Saturday, December 13, Coca-Cola will host the first annual "Live Positively Holiday Parade" in downtown Los Angeles. The parade will begin at 5:00 p.m. A tree-lightingceremony will follow on Nokia Plaza from 6:00 - 7:30 p.m. •• Sam’s Club teamed up with Aquafina to encourage recycling with the “Return the Warmth” program. “Return the Warmth” challenged local communities and schools to recycle 80 million (PET) bottles during the 2008 Great American Cleanup, which took place nationwide from March 1 through May 31. The actual results, 189 million recycled bottles, exceeded that goal. •• The Coca-Cola Foundation has given Alabama State Uni­versity $50,000 in scholarship grants, the school announced recently. ••  Coca-Cola CEO Muhtar Kent said at a recent Wharton Leadership Lecture that his company has "a less-than 10% share of the global hydration market. This is how we see our opportunity." •• PepsiCo CEO Indra Nooyi spoke recently at Convent of the Sacred Heart on the role of women in business. •• The Coca-Cola Company and Yakult U.S.A. Inc. both supported the 2008 Global Summit for Ecology that took place November 19 and 20 at Waseda University in Tokyo, Japan. Al Gore, Vice President of the United States of America and environmental champion, gave the opening address on Wednesday morning in Okuma Hall. This year's theme was "Changing the Course - Making a Difference."

Source: BevNET.com Staff

One of the most asinine things we have seen is a professor who does not do basic research in his own field of study. Purple Stuff markets itself as a healthy soda, it is healthy and it is derived from the imaginary Purple Stuff drink in the 1980's era Sunny D commercials. The company markets all demographics and does not associate with the small niche of drug users whom he obviously teaches. Drank does market to this niche... but Purple Stuff does not and never has. Purple Stuff has many flavors, but when you pour it in a glass all flavors are Purple... so what would you call it? Purple Stuff... obviously they make grape cough syrup or something... but then snow is cocaine... horse is heroine and you can throw away the webster dictionary if a small group uses something as slang... Professor... get a life.

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