Redondo Beach, CA – December 29, 2008 -Function Drinks announced today the launch of their “New Year’s Detox Kit” to be offered exclusively in Whole Foods Markets nationwide starting December 30th. The seasonal 4-pack will include two flavors of their popular physician-created drink, Function: Urban Detox .
“Function: Urban Detox is a fun and accessible way to support your body through the rigors of the holiday season,” says Dr. Alex Hughes, Co-Founder & President of Function Drinks. “Our proprietary formula helps address many of the side-effects related to excess alcohol consumption.”
“A Function: Urban Detox kit has been on the top of our customer request list so we are thrilled to launch this product with Whole Foods Markets,” said Dayton Miller, Co-Founder, Chairman & CEO of Function Drinks. “The benefits of Function: Urban Detox make it the perfect complement to any New Year’s celebration.”
The New Year’s Detox Kits will include two 16.9oz bottles of Function: Urban Detox, Citrus Prickly Pear and two Function: Urban Detox, Goji Berry, which was launched earlier this year. Function: Urban Detox works to cleanse the lungs and sinuses of airborne particulate pollution and address hangover physiology. The proprietary formula contains a powerful combination of prickly pear extract and the super-antioxidant, N-acetyl cysteine, to remove toxins from your liver and evict free radicals from your lungs and sinuses.
About Function Drinks:
In 2004 during his surgical training, Dr. Alex Hughes discovered that with the right technical capabilities he could incorporate powerful all natural ingredients used everyday in hospitals into drinks with extraordinary functionality. Alex partnered with his longtime friends, Dayton Miller and Josh Simon, to create a drink line that would work to enhance the lives of their consumers.
Function Drinks represents the marriage of mainstream clinical science and beverages. Today, each beverage in the Function line is a piece of intellectual property and each formula has multiple patents applied or patents pending. As consumers turn to products with proven relevant functionality, the category of functional beverages has outpaced all others in the beverage industry. Function Drinks is both defining the category and leading the way.