JAVA POP TO INTRODUCE ORGANIC JAVACCINOT COFFEE LATTE INTO $1BILLION READY TO DRINK COFFEE CATEGORY AT EXPO WEST ON MARCH 14-16.

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(Woodstock, VT):  Java Pop, the maker of organic coffee soda Java Pop, is introducing Javaccino™ Organic Coffee Latte in three flavors, House Blend, Mocha, and Vanilla.  Java Pop has always made products with, not only the best organic ingredients, but also the least number of ingredients necessary to achieve great taste. Javaccino™ Coffee Lattes are no different. Each 9.5 ounce bottle is a smooth blend of coffee, lowfat milk, cane sugar, and natural flavors. They contain no artificial colors, flavors, or high fructose corn syrup.  Just like a specialty product, Javaccino™ is micro brewed with Fair Trade organic coffee from Sumatra, which gives it a great coffee shop taste. It has been certified organic by the organic certifiers.

@@img1 Javaccino™ Coffee Lattes are a new way to enjoy coffee throughout the day.  Paul Hendler, founder of Java Pop, states, “As a former coffee shop owner, I set out over a year ago to develop a cold coffee drink that had the rich coffee flavors found in your local coffee shop.” With the caffeine equivalent of a cup of coffee, Javaccino™ offers consumers a new and refreshing way to recharge and enjoy their coffee break.  So whether it is first thing in the morning, mid morning, the afternoon, or as a dessert or mixer, Javaccino™ is the perfect coffee break.

The opportunity for a national organic ready to drink coffee beverage has never been better. “Organic beverages are almost a $2 billion business, yet they are hardly scratching the surface of the $1 billion RTD coffee market,” says Paul Hendler. He adds, “An organic coffee drink seemed like a natural to me, where the quality of organic ingredients would really come through in a great tasting drink.”

Java Pop is an earth friendly company.  Javaccino™ was designed with the earth in mind.  That is why only Fair Trade Coffee is used, so there can be a better life for the coffee farmers and a cleaner environment for all. In addition, recycled packaging material is used whenever possible.

Javaccino™ Organic Coffee Lattes will be available in April, 2008.  They are available in cases of 24 with six 4-packs or a 12 count case of loose bottles.  For more information call 866-689-5655 or visit booth #5473 at the Natural Products Expo West on March 14-16.