mix1® Beverage Company Makes Natural Products Expo West Debut Mar. 14-16


BOULDER, Colo. (Mar. 11, 2008) – mix1, an all-natural protein & antioxidant drink company, will introduce its line of functional beverages at the Natural Products Expo West in Anaheim, Cali., Mar. 14-16, at booth #5207. This will mark the company’s first-ever tradeshow exhibition.

@@img1 “We are excited to showcase our line of all-natural functional beverages at this year’s Expo West,” said Greg Stroh, co-founder and CEO of mix1.  “After a stellar first year, we feel it’s the perfect time to make our tradeshow debut – and what better event to do so at than Expo West, as it is the largest natural products tradeshow in existence. We look forward to sharing our product with such an esteemed group of natural products experts and industry veterans.”

“Industry feedback thus far has been outstanding and we look forward to the additional feedback at Expo West,” said Joelle Hoffman, vice president of sales at mix1. “Strong sales performance in our first year indicates how important convenient functional nutrition is for busy Americans. Retailers and consumers have embraced mix1 as an authentic, high-quality functional beverage. Although many other products claim functionality, they often don’t deliver. mix1 offers true functional nutrition through the right combination of quality ingredients.”

mix1 recently launched its fifth flavor, Tangerine, which joins existing flavors Mango, Blueberry-Vanilla, Lime and Mix Berry. Available in an 11-ounce bottle, mix1 is an optimal blend of carbohydrates, proteins and nutrients to provide balance and sustained energy throughout the day. Each satisfying serving of mix1 contains:

-15 grams of premium whey protein isolate
-23 vitamins and minerals
-3 servings of fruits/veggies
-antioxidants = to 4 cups of green tea
-no lactose, no gluten, no soy and no caffeine

About mix1
mix1® beverage company produces a premium, all-natural, drinkable fast food for busy Americans who struggle to find time to eat nutritiously throughout the day. Wes Brasher, Dr. James Rouse, N.D., and Greg Stroh co-founded the company in Boulder, Colo., in 2006 based on inspiration from the active, healthy lifestyles they enjoy in their home state. Available in an 11-ounce bottle in five great-tasting flavors (Tangerine, Mango, Blueberry-Vanilla, Lime and Mix Berry), mix1 is sold nationally at Whole Foods Market and Wild Oats Marketplace, as well as in local City Market stores, King Soopers and other grocery stores across the United States. For more information, please visit www.mix1life.com.