Introducing Two Minute Maid® Enhanced Juice Drinks for Health-Conscious Consumers

Minute Maid®,
the brand with a tradition of innovation, announced today the expansion
of its line of enhanced juices to include two new juice drinks – Minute
Maid Pomegranate Flavored Tea and Minute Maid Pomegranate Lemonade.
Both products are available now in stores nationwide.

Designed
to appeal to the health-conscious shopper, the Minute Maid Enhanced
Juice and Juice Drink line offers 100% juices and juice drinks that are
nutritionally enhanced to help meet consumers’ health needs. Minute
Maid Pomegranate Flavored Tea and Minute Maid Pomegranate Lemonade join
Minute Maid Pomegranate Blueberry flavored 100% fruit juice blend in
Minute Maid’s offering of pomegranate-flavored enhanced juices and
juice drinks — each an excellent source of antioxidant vitamins C and
E.

“Consumers love the health benefits that
antioxidants provide and the taste of pomegranate, as we’ve seen from
the phenomenal success of our Pomegranate Blueberry flavored juice
blend,” said Charles Torrey, Minute Maid marketing group director.
“With summer just around the corner, now is the perfect time to enjoy
the delicious pomegranate flavor in refreshing, nutritionally enhanced
tea and lemonade.”

Minute Maid Pomegranate Flavored
Tea and Minute Maid Pomegranate Lemonade are 12% juice blends. They
offer an excellent source of antioxidant vitamins C and E to help
support a healthy immune system. Antioxidants like vitamins C and E
help support the body’s natural defenses and work to protect the body
by fighting free radicals.

The Minute Maid Enhanced line also includes two 100% orange juice products – Minute Maid Multi-Vitamin®and Minute Maid Heart Wise®.

All
Minute Maid Enhanced Juices and Juice Drinks are offered nationwide in
distinctive 59-fl.oz. PET bottles, featuring a contemporary design and
“easy pour” side grip. The attractive clear packaging showcases the
fresh taste and high quality of the juice, delivers functionality and
is a stand out on the shelf. The products are available nationally in
supermarkets and other retailers.

About Minute Maid

The
Minute Maid portfolio of beverages, with more than 100 different
flavors and varieties, is produced by TheCoca-Cola Company, the world’s
leading marketer of premium fruit juices and drinks. For additional
information about Minute Maid Enhanced Juices and Juice Drinks, visitwww.minutemaid.com.