Bawls fuels Grand Theft Auto IV launch


Miami, FL – April 29, 2008 – In celebration of the launch of the video game Grand Theft Auto IV, BAWLS Guarana’s event team sampled to thousands of gamers April 28th at late-night launch parties across the US. The drink of choice for gamers everywhere, BAWLS fueled the evening for gamers waiting in block-long lines at select Game Crazy and Game Stop stores in Orange County, CA; Portland, OR; Columbus, OH; Salt Lake City, UT and Miami, FL 


Officially launching on April 29th, pre-ordered copies of Grand Theft Auto IV were distributed to thousands of fans at midnight. Participating stores hosted a variety of launch party activities, including tournaments, swag giveaways and contests.

Late night shoppers also sampled the brand’s first gamer-exclusive product – BAWLS Guarana G33K B33R. Pronounced “Geek Beer,” G33K B33R is the first-ever high caffeine root beer spiked with guarana, inspired by teh brand’s cult-like geek and gamer following.

As the nation’s largest supporter of video gaming, BAWLS is an active sponsor of over 1000 gaming events per year. BAWLS Guarana’s trademark blue bottle has also been featured in video games and in films dedicated to gaming. Additionally, BAWLS’ connection to gaming has established long-term partnerships with gaming-focused retailers like Microcenter,, CompUSA and more than 400 gaming centers across the US.


BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway/SuperAmerica), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce. For more information, visit