Cargill Collaborates with The Elations Company to Launch Elations® Joint Health Supplement Beverages

Cargill, an
international provider of food, agricultural and risk management
products and services, has teamed up with The Elations Company, a joint
supplement beverage group. Cargill provided its uniquely produced
REGENASURE® glucosamine hydrochloride (HCl) ingredient to help develop
Elations®, a line of fruit-flavored supplement drinks designed for
joint health.

Glucosamine, a molecule naturally
produced in the human body by cellular metabolism, is an important
constituent of connective tissues, such as joints. An active lifestyle,
participation in impact sports, and aging can wear down joint cartilage.

“We were looking to drive beverage
innovation around health, and to do that we needed more than an
ingredient supplier. Cargill brought a wealth of product development
knowledge and expertise, as well as ingredients, to the table,” said
David Silver, marketing manager, The Elations Company.

The supplement drink was developed using a balance of compounds known to maintain joint and bone health.(a)

The formula contains:

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    Glucosamine HCl (1,500 mg) – Glucosamine forms the building blocks for joint cartilage 

  • Chondroitin (1,200 mg) – stimulates cartilage production 

  • Calcium Citrate Malate
    (CCM), combining calcium, citric acid and malic acid, (30% of daily
    value) – a patented, more absorbable form to strengthen bones 

In addition to
REGENASURE® glucosamine HCl, Elations® contains citric acid and
Zerose(TM) erythritol from Cargill. Zerose(TM) erythritol helps give
the beverage supplement a pleasing sweet flavor while keeping calories
low; each eight-ounce serving contains just 30 calories.

“The Cargill team of scientists and
marketers is really pleased to have had the opportunity to work
side-by-side with The Elations Company on the development of
Elations®,” said Jack Staloch, vice president, Cargill Corn Milling.
“It’s rewarding for us to be a key part of a project that is helping
our customer meet a distinct need in the marketplace. Baby boomers want
to be active and feel great, and Elations® with REGENASURE® glucosamine
can play a part in helping them do that,” he said.

REGENASURE® glucosamine HCl is made from
a vegetarian source and is the only commercially available non-animal,
non-shellfish glucosamine that is domestically produced. It also is
Kosher/Halal certified. For more information,

Elations® is available in two flavors:
Raspberry White Grape and Cranberry Apple and is sold in grocery
stores, drug stores and mass merchandisers nationwide. For more