Energy drinks up, CSDs down in convenience channel

Posted May 13, 2008 5:12 pm by BevNET.com Staff

Energy drink sales continued to surge while CSD sales
continued to flounder in the four weeks ending April 19.

ACNielsen data reported by Bank of America’s Bryan Spillane
showed energy drinks up by 15 percent in convenience stores, with Monster
growing 35.2 percent and Red Bull up 15.7 percent.

During that time, bottled water and RTD teas grew slightly -
0.8 percent and 1.6 percent respectively – while CSDs, sports drinks and juices
all lost volume.

CSDs dropped 6.2 percent with PepsiCo taking the biggest hit
at 7.9 percent, followed by Dr Pepper Snapple Group at 6.4 percent and
Coca-Cola at 5.1 percent. By contrast, private label CSDs jumped 47 percent.

Sports drinks fell 5.7 percent with Gatorade down 4.5
percent, while Powerade took the bigger hit at 9.8 percent. Refrigerated juices
slipped 3.8 percent.